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Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster
Ahh, the power of PPC Marketing at its best and Carnival Cruise Lines is not only “missing the boat” with its own lack of Reputation Management, they are also dealing with Law Firms trying to “cash-in” from the latest cruise disaster. In retrospect, one would think Carnival would learn some online Reputation Management tactics from the efforts of BP with the 2010 Oil Spill Disaster, but it appears they are not. Let’s Discuss: One (1) Simple … Read entire article »
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adCenter Finally “Comes of Age” with New Agency Enablement Feature
I know it might be a little late to the game, but adCenter recently announced on August … Read more »
Fantasy Football Sites Leverage PPC Marketing to Win Over Members
As a fan of playing Fantasy Football, which allows me to stare at my computer on Sunday … Read more »
Is Google’s New Matching Behavior that Big of a Deal?
We all know that Google is constantly rolling out new bells and whistles that mostly pertained to … Read more »
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2008 Wishlist: Universal Adwords Editor for Yahoo Search and MSN AdCenter
Today, I was thinking. What if a genie suddenly popped out of a bottle of Pawtucket Ale … Read more »
Keyword Research Tip: The “Real Goldmines” Are In Your Content!
In any Paid Search Strategy, the obvious goal is to drive as much “qualified” traffic to your … Read more »
The New Movie “2012″ Trailer Tells You To Google For No Apparent Reason!
Hello, I want to be very clear that this blog post represents my professional opinion based … Read more »
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The NRA Reloads on PPC Marketing To Protect 2nd Amendment
In a Nutshell, The NRA (National Rifle Association) is leveraging PPC Marketing to help them increase membership and reinforce it’s base to protect the 2nd Amendment Rights. Regardless of politics and views on the subject of Gun Control, this is an effective Strategy for them to utilize PPC Marketing not only to gain Memberships, but to take advantage of Offers/Promotions … Read entire article »
The NHL Needs a PPC PowerPlay For Reputation Management
Regardless if you are a Fan of the NHL or just your local NHL Hockey Team, the league in general has taken a bad PR beating. Whether it’s the Owners or the NHLPA, ones thing is certain. The NHL is back, but their reputation is not. I am not sure what the NHL Execs are preparing to do to win … Read entire article »
Can PPC Marketing Determine the Winner of the 2012 Presidential Election?
Ever wonder if PPC Marketing could be a viable barometer on who’s going to win the election, at least from a Savvy-ness perspective? Well, that is tough to prove. However what is not hard to identify, are the Campaign(s) Strategy to maximize their Search Engine presence. In this post, I have some interesting data from my friends over at Spyfu … Read entire article »
Essential eBook for all PPC Marketers with Text Ad Writing Fatigue
After doing PPC Marketing for over 10 years, one of the biggest time consuming and exhaustive challenges is writing ad copy for thousands of Text ads, especially within the character limits available. Well, I am pleased to announce a new eBook entitled “Write Ad Copy that Inspires Greatness” written by Elizabeth Marsten, Director of Search Marketing at Portent Interactive is … Read entire article »
Romney Campaign Shows Lack of Consistency in PPC Marketing
Ahead of the first 2012 Presidential debates, for those of us that live and breathe in the PPC World, the campaign team for the Republican Candidate Mitt Romney is showing rather strange inconsistencies in their PPC Strategy. As we should know, messaging within the Text Ads are crucial as they represent the service or product offering. Text Ads are … Read entire article »
Hey Bing Ads, C’mon Get “Coupon Happy”
After receiving a plethora (love that word) of Adwords Coupons through Google Engage and other offers, it occurred to me that Microsoft is a little “frugal” when it comes to giving away coupons to new advertisers. Google in all it’s dominance, still wants more and are willing to pay for it. So, why isn’t Bing following in the leaders footsteps. … Read entire article »
Controlling the Adwords Recommendations Madness (NSFW)
Warning, this post is NSFW (Not Suitable for Whiners). Advertisers who are new to PPC or feel that they have been burned in the past by listening to Google’s Recommendations, need to stop whining and understand that effective pay-per-click marketing does not start and end with Google. Furthermore, what Google recommends is ONLY in the best interest of Google. Google … Read entire article »
adCenter Finally “Comes of Age” with New Agency Enablement Feature
I know it might be a little late to the game, but adCenter recently announced on August 15th, they announced their new Agency Enablement feature that will make account management of adCenter campaigns much more efficient. It’s not the BEST name in the PPC world, but never the less, it’s HUGE step forward for adCenter to help agencies spend more … Read entire article »
The Top 2012 Presidential Campaign Gaffes in PPC Marketing
In this election cycle, the American People are bombarded by news organizations highlighting on Gaffes made by both candidates and their VPs. However, as the dynamic cycle from shifting from TV, Print, Social and Search, people are searching on what they are hearing in the media and then it turns to a PPC Battle. Moreover, those who are searching can … Read entire article »
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- Marc Pearson on Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster
"This is a great example of what not to do when a disaster happens in your compan…" - Marc Pearson on The NHL Needs a PPC PowerPlay For Reputation Management
"I think the NHL needs a lot more than a PPC campaign to build them back up. The …" - Marc Pearson on The NRA Reloads on PPC Marketing To Protect 2nd Amendment
"This is a great idea for the NRA. They should see quite a bit of increase for th…" - Marc Pearson on Fantasy Football Sites Leverage PPC Marketing to Win Over Members
"There seems to be 3 real big fantasy football sites out there. I wonder how much…" - SearchCap: The Day In Search, January 9, 2013 on The NHL Needs a PPC PowerPlay For Reputation Management
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Recent Articles
- Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster
- The NRA Reloads on PPC Marketing To Protect 2nd Amendment
- The NHL Needs a PPC PowerPlay For Reputation Management
- Can PPC Marketing Determine the Winner of the 2012 Presidential Election?
- Essential eBook for all PPC Marketers with Text Ad Writing Fatigue
- Romney Campaign Shows Lack of Consistency in PPC Marketing
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