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Conversion Conference 2014 in San Francisco – What You Need to Know!

Conversion Conference 2014 in San Francisco – What You Need to Know!

One of the biggest failures in PPC Marketing is the lack of an effective landing page and the usability of the entire conversion funnel. Metrics such as CTR%, Quality Score, Impression Share, etc…. mean absolutely NOTHING, unless a conversion takes place. Too many times, I have seen PPC Performance drop significantly due to changes that were done to either the shopping cart, or a Web to Lead Form. So, if your asking yourself, “how can … Read entire article »

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Ranking Rental Car Companies in Online Marketing

Ranking Rental Car Companies in Online Marketing

The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the … Read entire article »

Dominos Pizza Wins Epic Battle of Search Marketing Dominance

Dominos Pizza Wins Epic Battle of Search Marketing Dominance

Ever wonder which National Pizza Chain is winning the pizza war of online coverage in Search Marketing? Well, my friends, the wait is over and with a little help from Spyfu.com, we can see more than budget trends. I chose to compare Papa Johns, Dominos and Pizza Hut and wanted to see how they all stacked up against each other … Read entire article »

The Importance of Leveraging Diverse Vocabularies PPC Marketing

The Importance of Leveraging Diverse Vocabularies PPC Marketing

I would say one of the biggest misconceptions of the use keyword tools and research is forgetting about the interpretation of the searching behaviors. Understanding how people talk and translating them into how they search online. Just as in Persuasion Architecture and Persona’s, everyone searches differently, they have a different vocabularies and there is also “generational” gap that needs to … Read entire article »

Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster

Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster

Ahh, the power of PPC Marketing at its best and Carnival Cruise Lines is not only “missing the boat” with its own lack of Reputation Management, they are also dealing with Law Firms trying to “cash-in” from the latest cruise disaster. In retrospect, one would think Carnival would learn some online Reputation Management tactics from the efforts of BP with … Read entire article »

The NRA Reloads on PPC Marketing To Protect 2nd Amendment

The NRA Reloads on PPC Marketing To Protect 2nd Amendment

In a Nutshell, The NRA (National Rifle Association) is leveraging PPC Marketing to help them increase membership and reinforce it’s base to protect the 2nd Amendment Rights. Regardless of politics and views on the subject of Gun Control, this is an effective Strategy for them to utilize PPC Marketing not only to gain Memberships, but to take advantage of Offers/Promotions … Read entire article »

The NHL Needs a PPC PowerPlay For Reputation Management

The NHL Needs a PPC PowerPlay For Reputation Management

Regardless if you are a Fan of the NHL or just your local NHL Hockey Team, the league in general has taken a bad PR beating. Whether it’s the Owners or the NHLPA, ones thing is certain. The NHL is back, but their reputation is not. I am not sure what the NHL Execs are preparing to do to win … Read entire article »

Can PPC Marketing Determine the Winner of the 2012 Presidential Election?

Can PPC Marketing Determine the Winner of the 2012 Presidential Election?

Ever wonder if PPC Marketing could be a viable barometer on who’s going to win the election, at least from a Savvy-ness perspective? Well, that is tough to prove. However what is not hard to identify, are the Campaign(s) Strategy to maximize their Search Engine presence. In this post, I have some interesting data from my friends over at Spyfu … Read entire article »

Essential eBook for all PPC Marketers with Text Ad Writing Fatigue

Essential eBook for all PPC Marketers with Text Ad Writing Fatigue

After doing PPC Marketing for over 10 years, one of the biggest time consuming and exhaustive challenges is writing ad copy for thousands of Text ads, especially within the character limits available. Well, I am pleased to announce a new eBook entitled “Write Ad Copy that Inspires Greatness” written by Elizabeth Marsten, Director of Search Marketing at Portent Interactive is … Read entire article »

Romney Campaign Shows Lack of Consistency in PPC Marketing

Romney Campaign Shows Lack of Consistency in PPC Marketing

Ahead of the first 2012 Presidential debates, for those of us that live and breathe in the PPC World, the campaign team for the Republican Candidate Mitt Romney is showing rather strange inconsistencies in their PPC Strategy. As we should know, messaging within the Text Ads are crucial as they represent the service or product offering. Text Ads are … Read entire article »