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Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

Google Grants Overview: Google Grants is a unique one-of-a-kind advertising program which is designed specifically for 501(c)(3) Nonprofit organizations. The goal of this program is to utilize and transform the Google Adwords system into a powerful tool to spread advocacy, awareness, volunteer-ism and provide the ability to increase donations. Google provides approved 501(c)(3) Nonprofits with $10,000 per month in in-kind AdWords™ advertising. However, if the Nonprofit consistently spenda the $10k per month for at least three … Read entire article »

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Why Startups Need To Think Search Marketing First

Why Startups Need To Think Search Marketing First

Many Startups during their infancy stage have very limited resources as well as advertising budgets to help them get off the ground running. So, there is this delicate dilemma that Startups face where they need “Big Agency” services but can only afford small “Boutique” prices. In this post, I will discuss experiences as a Startup Agency myself and how I … Read entire article »

Inside Adwords Blog Makes Obvious Claim About Branding in PPC

Inside Adwords Blog Makes Obvious Claim About Branding in PPC

Frankly speaking, I am rather shocked that the June 16th 2014 post in the Inside Adwords Blog entitled: New Study: Search Ads Lift Brand Awareness, concluded something that many PPC Marketers have already known to be true based on their own experiences of the “Non-Brand vs. Brand” typical life cycle. Personally, I have been involved in many debates with clients … Read entire article »

Bing Ads Editor 10.4 Will Make Advertisers Very Happy!

Bing Ads Editor 10.4 Will Make Advertisers Very Happy!

In the past and recent future, the Bing Ads Editor has not been the most user-friendly tool for advertisers. It has always lagged behind the Adwords Editor for many reasons. However I must say I was pretty impressed with their blog post about the release of the new 10.4 version. In the post entitled “Coming Soon: Bing Ads Editor 10.4 … Read entire article »

The Importance of Rehabilitation in PPC Marketing

The Importance of Rehabilitation in PPC Marketing

Have you ever found yourself staring at PPC campaigns and wonder what else can I do to “move the needle”, especially after countless months of analyzing search queries, A/B Tests and Multivariate Ad Testing? If so, you’re not alone. In fact, its a very common dilemma which requires a vision of simplicity all the way from the birth of the … Read entire article »

Conversion Conference 2014 in San Francisco – What You Need to Know!

Conversion Conference 2014 in San Francisco – What You Need to Know!

One of the biggest failures in PPC Marketing is the lack of an effective landing page and the usability of the entire conversion funnel. Metrics such as CTR%, Quality Score, Impression Share, etc…. mean absolutely NOTHING, unless a conversion takes place. Too many times, I have seen PPC Performance drop significantly due to changes that were done to either the … Read entire article »

Ranking Rental Car Companies in Online Marketing

Ranking Rental Car Companies in Online Marketing

The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the … Read entire article »

Dominos Pizza Wins Epic Battle of Search Marketing Dominance

Dominos Pizza Wins Epic Battle of Search Marketing Dominance

Ever wonder which National Pizza Chain is winning the pizza war of online coverage in Search Marketing? Well, my friends, the wait is over and with a little help from Spyfu.com, we can see more than budget trends. I chose to compare Papa Johns, Dominos and Pizza Hut and wanted to see how they all stacked up against each other … Read entire article »

The Importance of Leveraging Diverse Vocabularies PPC Marketing

The Importance of Leveraging Diverse Vocabularies PPC Marketing

I would say one of the biggest misconceptions of the use keyword tools and research is forgetting about the interpretation of the searching behaviors. Understanding how people talk and translating them into how they search online. Just as in Persuasion Architecture and Persona’s, everyone searches differently, they have a different vocabularies and there is also “generational” gap that needs to … Read entire article »

Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster

Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster

Ahh, the power of PPC Marketing at its best and Carnival Cruise Lines is not only “missing the boat” with its own lack of Reputation Management, they are also dealing with Law Firms trying to “cash-in” from the latest cruise disaster. In retrospect, one would think Carnival would learn some online Reputation Management tactics from the efforts of BP with … Read entire article »