Latest PPC Article of the Week
Beware of The “Unwanted” Search Network Partners
Time and time again, advertisers get burnt when they opt-in to the Search Network Partner options in both Google and Bing/Yahoo. Sometimes, advertisers feel like it’s working because they are seeing leads at a better Cost per conversion (which is very deceiving) and others feel like its a total SCAM. Regardless of the advertisers experience and opinion, PPC marketers need to take a deeper dive into the quality of these network partners, because if they … Read entire article »
Featured PPC Articles
Is Google’s New Matching Behavior that Big of a Deal?
We all know that Google is constantly rolling out new bells and whistles that mostly pertained to … Read more »
The Importance of Storytelling in PPC Marketing
When providing PPC Marketing Services to either a client or within a company, it’s important to gather … Read more »
If W. Edwards Deming Were a Search Engine Marketer…
WITH THE RECENT economic tough times we are facing it has become more and more important to … Read more »
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2008 Wishlist: Universal Adwords Editor for Yahoo Search and MSN AdCenter
Today, I was thinking. What if a genie suddenly popped out of a bottle of Pawtucket Ale … Read more »
Keyword Research Tip: The “Real Goldmines” Are In Your Content!
In any Paid Search Strategy, the obvious goal is to drive as much “qualified” traffic to your … Read more »
The New Movie “2012″ Trailer Tells You To Google For No Apparent Reason!
Hello, I want to be very clear that this blog post represents my professional opinion based … Read more »
Latest PPC Articles
Advanced Tips for Creating Yahoo Ads
While Yahoo may not be the internet portal and search powerhouse it once was, it is still a big deal on the web. Their webmail service is still insanely popular, and masses flock to Yahoo to take advantage of all of the different services and channels it offers each and every day. On top of this Yahoo and Microsoft are … Read entire article »
Adwords Account Labels is Cool, But Promotes Poor Campaign Structures?
Google recently rolled out Adwords Account Labels, which in essence allows advertisers to organize keywords, ads, ad groups and campaigns into custom groupings for fast and easy filtering. It’s a great new “bell and whistle” that can be applied to pretty much anything, however, Google’s visual example is not a good representation of a proper Adgroup structure that is utilized … Read entire article »
Adwords Display Performance Sinking? Facebook Ads to the Rescue
Yeah, I never thought I would be saying this, but with so many businesses struggling to keep their ROI% in check and those who are just starting out, Facebook’s Targeting Capabilities can be that life preserver you need to keep afloat. Over the past few years, I have been shifting some of my clients PPC Dollars into Facebook Ads, not … Read entire article »
Is Google’s New Matching Behavior that Big of a Deal?
We all know that Google is constantly rolling out new bells and whistles that mostly pertained to get more clicks and budget out of the advertisers budget. With that said, their latest innovation which expands the traditional “phrase” and [exact] match rules will now include misspellings, singular/plural forms, stemmings, accents, abbreviations and other variants <– (this one needs to be … Read entire article »
Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison
Have you ever wanted to see what your client’s PPC Competitors are doing? How about an inside look at their budgets, Search Terms and even Text Ads and frequency of changes within the Text Ads? Well, you can do all of this and more with SpyFu PPC Competitive Research, and here’s just a little taste of what advertisers can see … Read entire article »
Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?
Before I dive into the details, have you ever noticed that in the Toy aisles of Dept. Stores, Matchbox and Hotwheels are always on either end of the aisle. Have you also noticed that they both often have the same retail price, yet Hotwheels has a bigger selection? (I have a 4 yr. old, I swear!!!!). Well, what we see … Read entire article »
The Importance of Storytelling in PPC Marketing
When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services … Read entire article »
If W. Edwards Deming Were a Search Engine Marketer…
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds … Read entire article »
Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization
As the Search Engine Marketing industry continues to grow out of its infancy into a viable and increasingly important part of the overall marketing process, the way those on the front-line manage, measure and analyze has become much more complex and integrated with other marketing channels as well as with other departments within an organization. Using Statistical Process Control is … Read entire article »
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