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The Importance of Storytelling in PPC Marketing

January 25th, 2012 | 1 Comment

The Importance of Storytelling in PPC Marketing

When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »

Latest PPC Articles

If W. Edwards Deming Were a Search Engine Marketer…

If W. Edwards Deming Were a Search Engine Marketer…

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds … Read entire article »

Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization

Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization

As the Search Engine Marketing industry continues to grow out of its infancy into a viable and increasingly important part of the overall marketing process, the way those on the front-line manage, measure and analyze has become much more complex and integrated with other marketing channels as well as with other departments within an organization. Using Statistical Process Control is … Read entire article »

Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt

Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt

Regardless if you are Democrat or Republican, it’s a very interesting Presidential Election Season and candidates are either taking advantage of PPC Marketing, using it but not ineffectively or simply just missing out on connecting with potential voters. PPC Marketing can be a powerful tool that provides the following benefits. Influence opinions and swing voters Gives an edge on “time-sensitive” issues Assists in … Read entire article »

Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend

Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend

From a PPC Marketers’ perspective. In today’s world growing a successful business requires many things and that includes a strong online presence. With that said, Venture Capital Firms which invests thousands and millions of dollars into those companies want to make sure they have all of the marketing weapons at their disposal. When it comes to Online Marketing, one of … Read entire article »

Why PPC Marketing is Becoming a Universal Language

Why PPC Marketing is Becoming a Universal Language

Recently, I was asked to review an Adwords account that was in a completely different language. At first, I was a little  skeptical about how effective I could be at understanding the account, especially since I could not understand any of the keywords, text ads and landing pages. But honestly, I was surprised to know that it did not matter … Read entire article »

Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!

Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!

In a past article on Semgeek, entitled “Tips on How to Maximize Lead Quality in PPC Marketing“, I mentioned that one of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Well, it looks like Google is taking it a step further and rewarding advertisers for phone … Read entire article »

PPC Adgroup Expansion & Optimization Tips

PPC Adgroup Expansion & Optimization Tips

In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide … Read entire article »

Google Display Network Is The Focus of Huge Profits for Shareholders

Google Display Network Is The Focus of Huge Profits for Shareholders

Who didn’t see this coming? It’s not surprising that Google’s Display Network Revenue increase by 28% and CPC’s increase by 5% from last year. According to CNBC’s article Google Earnings Blow Past Expectations,  they state “Aggregate paid clicks, which come from ads on Google sites and its AdSense partners, rose 28 percent from a year earlier and the average cost-per-click … Read entire article »

“Be There Online” Social Media Conference

“Be There Online” Social Media Conference

I would love to have you join me at the “Be There Online” Social Media MEGA Monday Conference where I will be speaking on Monday, November 7, 2011 at Franklin Commons in Phoenixville, PA. It’s accessible and affordable and chock full of great information for your e marketing needs. Click here to Register Online (NOTE: Use discount code: GREG for 50% … Read entire article »

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