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The Social Media Manipulation of the PPC Success Metric

As I am shaking my head in disbelief, I have to ask the question. Why is the online marketing industry becoming so clouded by pushing clicks/traffic as a success metric, while accepting the fact that actual conversions are now categorized as an “elite” metric? Has Social Media created a new landscape for PPC where basic metrics such as clicks are now being labeled as interactions and we are now forced to downplay standard conversions? Should we consider Conversions as a “BONUS” if those clicks led to actual revenue? Here are some thoughts on how this movement might have evolved (not on it’s own)   The Clouding of Analytics: When we add all of the online advertising targeting options these days (mobile, display, social media, traditional PPC, etc..) we are forced to rely on accurate … Read entire article »

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10 Mistakes Startup Companies Should Avoid in PPC Marketing

10 Mistakes Startup Companies Should Avoid in PPC Marketing

Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “overwhelmed” when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Too many times, this approach can be a disaster. … Read entire article »

eBay Search Algorithm Getting Dirty with eBay Watchers

eBay Search Algorithm Getting Dirty with eBay Watchers

It’s no surprise that eBay’s Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it’s search listings. However, eBay has opened the door to “Black Hat” type practices that force Sellers to spend money on “FAKE Stats” in order to get better visibility. In this post, I will dive into some of … Read entire article »

Phone Calls Becoming More Important than Clicks in PPC Marketing

Phone Calls Becoming More Important than Clicks in PPC Marketing

In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything … Read entire article »

Timing is Everything in PPC and Social Media Marketing

Timing is Everything in PPC and Social Media Marketing

There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to … Read entire article »

2015 – The Year of the Stock Portfolio in PPC Marketing

2015 – The Year of the Stock Portfolio in PPC Marketing

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution … Read entire article »

Geico Outspends Flo and Aaron Rodgers to Dominate PPC

Geico Outspends Flo and Aaron Rodgers to Dominate PPC

Alright, it’s quite obvious that these Insurance Companies are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. In fact, it appears … Read entire article »

Google Wants to Own Bid Management Industry

Google Wants to Own Bid Management Industry

Typically, it has been the 3rd party software companies that provided Bid Management Solutions for Adwords and Bing Ads platforms. However, Google is pushing their own “new and improved” best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. So with this latest move by Google, should those 3rd party … Read entire article »

Is Perfecting PPC Campaign Structures Driving You Crazy?

Is Perfecting PPC Campaign Structures Driving You Crazy?

  Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and … Read entire article »

Google Channeling “Magazine Layouts” for Better Mobile User Experience

Google Channeling “Magazine Layouts” for Better Mobile User Experience

Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get … Read entire article »