If you are an online retailer, you most likely have an affiliate program, a pretty large SEM budget and all your trying to do is move the revenue needle upward while trying to keep costs down in. But as in life, nothing is easy because you are finding this goal to be difficult because your running into all sorts of issues that are out of control.  Let me guess, you are dealing with a few … Read entire article »

I’m just gonna come out and say it. Paid search is not for everyone.   In the cases where paid search can be profitable, not all products/services from a given company will flourish. In terms of conversion and revenue, we need to forget about Ad creatives and bid positions. This is either a landing page problem or a cart conversion problem. When this happens, and all options have been looked at, the SEM Gurus need to … Read entire article »

There is a misconception in the online marketing world today that Paid Search can be an overnight phenonema that anyone with a computer and a little but of money can attract new customers for a fraction of print, radio or TV can provide. But is it really that inexpensive? The numbers are staggering.  According to SEMPO (Search Engine Marketing Professional Organization) it states that “SEM was a $5.75 billion industry in North America in 2005, and … Read entire article »