I often wonder how important well-written Ads for SEM campaigns really are in today’s highly competitive world of Paid Search. Too often, online marketers associate great CTR% at the Ad/Creative level as their main KPI (Key Performance Indicator) when classifying the campaign as  success. However, after many years dabbling in Google Adwords and other engines, Ad/Creatives really only serve one (1)  main purpose. INCREASE your SEM Budgets. That’s it. It does not guarantee revenue, sales … Read entire article »

You might often wonder my misspellings are so important in SEM. I can tell you firsthand they are one of those little "goldmines" that come with testing and tweaking SEM campaigns. This tactic is limited to Google and MSN, since Yahoo Search identifies misspelling as part of their advanced match. However, with that said, there is a little issue worth talking about when it comes to Google’s Quality Score that you need to be aware … Read entire article »

Do you rememeber way back when, (late 90′s & early 2000), when web designers had to battle in the Browser Wars to accomodate IE and Netscape. Now,there’s another battle brewing between Google Adwords Editor and the Yahoo 3rd party import tool. Ironically, and as usual, the only people who are suffering are the SEM gurus and the online marketers that are trying to get a handle on the new Yahoo Panama platform. Historically, the Panama transition has not been easy … Read entire article »