Paid Search: Measuring Keyword Intent Early In The Game
When you walk into a supermarket, there are products that you automatically put in your cart (IE. gallon of 2% milk, Golden grahams cereal, etc..) Too much info! Anyways, there are always other items that require you to either read the label, look at the price, compare it to others, etc… and sometimes you decide to put it in your shopping cart or put it back on the shelf. If you were the marketing person … Read entire article »
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Google Adwords: Check your Ad CTR% (Click-Thru Rate)
Have you checked your Adwords Ad Serving Lately? If not, I’d recommend checking it out now. I do not know if this is a widespread problem with the algorithm, reporting issue, quality score bug, etc.., but at Commerce360 (where I work), we started seeing something a little strange with the Ad Serving within Google Adwords. We were noticing that across a handful of clients, especially ones with Ad serving set to optimize. What was or … Read entire article »
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Is Google playing games with us? Usability Police!
Ok, how many people have accidentally paused or activated a campaign when all you wanted to do was to go into the "edit campaign settings" section or wanted to edit/add a negative keyword or excluded site? Bueller, Anyone???? Well, I have to admit it has happened to me occasionally, usually when it involves time critical changes or when my Microsoft Wireless Mouse decides to have other intentions in mind? Is this Microsoft trying to get … Read entire article »
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SEM & Analytics – The Love vs. Hate Relationship Continues
I figured a little personal anecdote would be best for this post. At my wedding, my brother-in-law gave a speech in which he said to 250 guests. "In this world, most people see either a glass of water that is (1) Half Empty or (2) Half Full. And then there’s Greg who sees Chocolate Milk." Well, if your wondering where I am going with this, I am trying to make the point that analytics is playing a major part in the decreasing interest of outsourcing paid search. Think about it, Search Marketers, Directors and VP’s of marketing are now realizing that they are limited in what they can afford except for their brand or trademarked names. Everything else that is non-brand is now identified as unprofitable for them based on … Read entire article »
Filed under: Web Analytics
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