The “Echo Boomers” Generation in Search Marketing
As we know, to be successful in search, we have to adapt and tailor our plans, strategies and tactics to the mass audiences and do our best to accommodate their intentions, interests and behaviors. With that said, I came across an interesting segment on CBS’s 60 minutes episode “Children of the Baby Boomers” which talks about the “Echo Boom Generation” and it really caught my attention because everything that was said has a strong direct … Read entire article »
Filed under: Featured, Paid Search in General
Managing Both Salesforce.com & Adwords MCC APIs
When one of my colleagues Matt Leveque (or Mattel as we like to call him) came across this Salesforce.com and MCC API Issue, I did not have an immediate solution because I have never encountered it before. However, as in life, you learn new things everyday and with regard to search, it’s always a best practice to document everything, make it a part of your process and find new and interesting ways to expand on … Read entire article »
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