Is The Adwords Impression Share Metric a Data Goldmine or Just a Nugget?
So, I know there are a lot of Search Marketers out there who already know about Google’s Impression Share. But I was hoping to get some feedback to see if you were making it a regular part of your reporting routine? (Thanks DaveDavis). The Impression Share option appears to be pretty interesting from a "gotta step back and get out of the weeds" kinda way. I have run multiple client reports using this optional metric … Read entire article »
Filed under: Uncategorized
Is Google Spiking the Kool Aid With The Content Network’s Domain Ads?
As an honest Search Marketer, I need to tell it like it is even if it’s going against the Almighty Google. If there wasn’t any criticism of the Search Engines, there would be nothing to talk about. Well, after a recent Q&A with a Google Rep. about their Placement Targeting Report where you can identify and remove poor performing "partnering websites" within the Google Content Network, I was a little shocked and surprised by their … Read entire article »
Filed under: Google Adwords, Paid Search in General
The Striking Similarities of Paid Search & Fantasy Football
I recent had one of those moments where something just made enough sense to put a blog post together. I was at the gym running on a treadmill and realized that Paid Search and Fantasy Football have a lot in common. You may ask yourself, OK, where is he going with this. Well, if you take every element of Fantasy Football from the Draft night to the mid season analysis, it is very much like … Read entire article »
Filed under: Uncategorized
How Paid Search Ad Creatives Can Be Overrated
Now, I know I will have "nay-sayers" on this topic and I want to be clear that all Ad/Creatives and Ad Testing Solutions and Software to enhance performance of Ads are obviously very important to any SEM campaign or client strategy. Implementing relevant and quality score friendly Ad/Creatives from the beginning of the launch phase to the optimization phase is a MUST tactic. However, I do tend to disagree with all of the hype coming … Read entire article »
Filed under: Online Strategy, Paid Search in General
My Recent Visit to the Google Offices in NY
I am sure some of you reading this blog have been to Google’s Headquarters and know what the offices and atmosphere are like, but I recently had the unique opportunity to visit their New York Headquarters and meet with my Agency Team, and I must say I was very impressed and oh yeah that have this little Cafeteria which is better than any 4 star restaurant in Philly I have ever been to. But … Read entire article »
Filed under: Paid Search in General
Over Complicating Paid Search is a Bad Thing
Search is complicated enough these days with making sure you meet and beat all of your client’s goals and objectives and dealing with Quality Score fluctuations, Trademark disputes with affiliates, etc… why would you ever want to over-complicate a client’s SEM Strategy to the point where the traditional "You can put $1 into this Google machine and expect to get $10 in return" turns into trying to explain to a client that launching a new … Read entire article »
Filed under: Uncategorized
Is The Google KeyWord Tool Anti-American?
Ok, I know, I know. The headline is a little much, but when I was shocked to see this and I had to tell people. When I recently used the Google Keyword Tool to do some quick keyword research, I found that the keyword "Statue of Liberty" and "Liberty" came back with We’re sorry, but we’re unable to generate relevant keywords for this keyword. Please make sure you have entered the keyword correctly. Or, enter another keyword … Read entire article »
Filed under: Google Adwords
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