In many of my previous posts, I often relate the evolution of Paid Search  to our older, more seasoned media channels such as Print, TV & Radio. Funny, when it comes down to it, it’s all about interacting with the user and persuading them to engage themselves with your messaging tactics. Now, with regard to PPC, this is far different than the Best 10 Super Bowl Commercials of the past that were usually awesome, … Read entire article »

In a recent article published by CNN, entitled "Study: More Americans Googling themselves", it occurred to me that the mainstream media has not made much of an effort to contribute much in terms of search trends, data or anything else that can be useful to us Search Geeks. Moreover, the only thing we get that is somewhat relevant comes around the holidays where they talk about how holiday online sales are forecasting to outperform the … Read entire article »

I don’t know why so many Execs appear to be giving up on SEO and remain satisfied by continuing to keep throwing more and more money into Paid Search? Why am I bringing this up? Honestly, I had to tell a well-respected industry leader that SEO should not be off the table. I said "No, I totally disagree, giving up on SEO is not recommended and needs the same focus and attention as PPC does." … Read entire article »

This may not be a shock to anyone, but I find it very interesting that with all of the Trademark issues and class-action lawsuits going on in the search industry, I find it very difficult to believe that Google, of all engines, is rewarding its advertisers (with Quality Score points) who are bidding on their competitor’s key Trademark keywords. If you take a look at the image (I love Snag-It!) below, you can see that … Read entire article »

I read an interesting post about "Signs your SEM Firm is Good or Bad" by Conversationmaketing.com and it made me wonder how clients truly feel about their experience with a Search Firm/Agency. As a search marketer  myself, I often feel "Are they really happy?, Are we doing enough for them? Were they upset when we were 10 minutes late for our weekly client call? All of these questions linger around in my head and make … Read entire article »

Over the years, I have seen many PPC campaigns that lack the fundamental Google Quality Score Framework, that is simple relevancy from the keyword selection to the landing page.  Even  today I am seeing this trend continue. It wasn’t until I had a recent conversation with a well-respected industry leader that it hit me square in the face. Perhaps there is too much to be lost.  If some firms/agencies make their $$$ based on a … Read entire article »