I have been fortunate enough to be working on paid search campaigns for U.S. Politicians and when I saw the CPC’s for very generalized Political type keywords asking for a min $10.00 CPC (see below) the first thing that came to mind was "Google knows this and they want to eat up as much campaign funds as possible". I mean c’mon. $10 for the phrase match "2008 senator’s election" In fact, when you add … Read entire article »

Hey ya’ll, SemGeek has just been nominated for (2) 2008 PPC SEMMY Awards for the blog post Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising as well as Web Analytics: Are We Losing Focus On What Really Matters? I am very proud of this honor and want to wish the best of luck to all of the other great nominees on this list. All 2008 SEMMYs nominees (all categories) All 2008 SEMMYs … Read entire article »

Once is a while, a topic such as this one puts a little fire in my belly. In this case, I am talking about off- line attribution vehicles such as Live Chat and those pesky "Call Now to Order Toll- Free" #800′s plastered all over the client’s site and carts alike that are killing the opportunity for accurate tracking from a possible very successful PPC Campaign. It gets even worse if the client’s site sells … Read entire article »

For search marketers, this has always been a "no brainer". There is truly no downside to using this channel for getting out the vote, making donations, counteracting negative campaigning and most importantly getting the message for what the candidate stands for. Furthermore, there is even more upside when it compares to other media outlets such as and Television, Radio and Print. Why? because the online world even though still very new, is far more advanced … Read entire article »

Hey, SemGeek was recently mentioned as one of the Top PPC Blogs by David Szetela at ClixMarketing.com. I am very proud to be added to this list and honored to be in the company of other great blogs such as Andrew Goodman’s Blog Traffick.com, and others.The Goal of SemGeek.com:The main goal for SemGeek is to provide it’s readers with "real" issues, comments and suggestions about everyday PPC experiences.  From profitable strategies to misguided, overzealous tactics, … Read entire article »