Are You Flying Blind With Google Placement Targeting?
When Google upgraded their Site Targeting to the newly named Placement Targeting, they made some impressive upgrades, including the most influential which is the option of CPC or CPM. However, even with this change, Google makes it very clear that "Your ads will continue to compete with other placement-targeted and keyword-targeted ads in the Google Network." This sentence, which is a direct quote from the link below, does not make me feel any better. Let … Read entire article »
Filed under: Google Adwords
Attention Paid Search Marketers. How Do You React?
If someone were to ask me what is the key to maintaining a successful PPC campaign, I would say "Reacting swiftly and intelligently". As in life, (see photo on left from the Slap Fight scene from Napoleon Dynamite) we cannot predict the future, but in PPC we can at the very least setup an intelligent campaign based on relevant keyword research & structure, attractive Ads/Creatives and landing pages that direct the visitor to the page … Read entire article »
Filed under: Paid Search in General
Yahoo PPC Looking Attractive Again – Just Stay Away From The Content Network
It took me 5 seconds into a call with a Yahoo Rep who told me something to the effect of "yeah, I would avoid the Content Network for now, because were having reporting problems with it and don’t expect to see it fixed anytime soon. After I heard that, I said "Good thing your CPCs are much lower than Google’s because what else are you good for these days" But think about it, other than shaking … Read entire article »
Filed under: Google Adwords, Paid Search in General, Yahoo Search
Holy Crap – I Won A SEMMY Award for Best PPC Blog Post
I am very surprised yet very happy to have been chosen as the Best PPC Blog Post for 2008. I just want to thank everyone who voted and I also want to give credit to all of the finalists and others who were nominated. I also like to especially thank the Judges and contributors who without them, the SEMMYs as we know it would not exist. Runners-Up: The top two runners-up in public voting were: 1. … Read entire article »
Filed under: Uncategorized
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