Ok, this is my first "rant" of 2008 and it deserves it. I am motivated by my experiences with Google and their stubborn lack of opportunity with regard to the Political Arena and Quality Score. No wonder PPC is not at the forefront of Internet Advertising spend, when Google makes it difficult to play the game. Let’s just say it’s a friggin nightmare. Let me explain: Educating Quality Score to a Political Campaign Manager is like … Read entire article »

Search Marketing appears to be a scary thing when it comes to Political campaign managers and their client the candidate. There’s still a strong sense for traditional "offline" marketing to get donations, volunteers, etc… The magical online tactics that are currently embraced are a little strange, because it contains the late 1990′s phenomena of Banner Ads & email, along with newer tactics such as viral marketing, Widgets, blogs and social media. However, with all of that, Search Marketing, which accounts for Billions in revenue is still looked upon as not that important. And the Search Engines know this! Here’s a Little on the Politics Online Conference:I had the opportunity to attend one (1) day at the 2008 Politics Online Conference in Washington DC, and I was truly stunned by the … Read entire article »