Win a FREE Conference Pass to Pay Per Click Summit
Searching for the Best Search Marketing Strategy Contest PPC Summit is calling all internet marketers to submit their proven most effective Search Marketing strategy or technique that increased your conversions! All you need to do is Answer the following questions Question #1: What Increased Your Search Marketing ROI Last Year? Question #2: What one thing could you point to and say “THAT made the difference!” >> Click here to Submit Your PPC Best Practices to PPC … Read entire article »
Filed under: Paid Search in General
Is Google Putting A Hurting On Your Expectation Management With Clients?
When trying to convince new PPC prospects to sign up or persuade existing clients to transition over to your organization for paid search services is probably getting more and more difficult as Google continues to "inflate" the CPC prices, especially with ROI% sensitive clients and markets and also with a recession knocking on the door. In the Political World, Google’s rather extreme relevancy standards is putting a too much unnecessary "brain damage" on the search … Read entire article »
Filed under: Google Adwords
IndexTools & Yahoo: You Must Accept The Agreement Or Goodbye Customer
One of the first things I worried about with the Yahoo purchase of Indextools, was the impact it would have on the agencies who have many of their own clients under this umbrella. So, in the spirit of sharing what I know, below is word for word what Indextools had sent me and I am showing to you. If you are an existing or past customer of Indextools, below is some important transition information that … Read entire article »
Filed under: Web Analytics
Paid Search Becoming A Software Idea Goldmine
As the life cycle of PPC continues to evolve, we are seeing an increased visibility by known and unknown software companies who are building programs to help PPC Marketers "novice and experienced" do their job. Problem: They need to realize that even though automating the PPC process can be beneficial, removing the human element of past experience, creativity and the ability to think "outside the box" can not be altered or automated. Throughout the past … Read entire article »
Filed under: Paid Search in General, ppc software
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