Paid Search Industry Boom Quickly Becoming Haven for Scams
Ok, SemGeek is a little perturbed by some unpleasantness that he discovered about some companies who are giving the search industry a bad reputation. So, I am going to calm down, take a deep breath and start the conversation. I have had two instances where I had to explain to potential clients that they not be taken for a ride when a company guarantees #1 placement on Google, nor the idea that if you pay … Read entire article »
Filed under: Paid Search in General
The Power of Google Grants And How It Helps Charities Raise Money Online
As a Search Marketer, it is very easy to get "caught up in the weeds" of day -to-day PPC Geekdom. In fact, Google who has on many occasions created a love-hate relationship when it comes to increasing CPCs, changing algorithms, Trademark Disputes, etc… deserves a "pat on the back" for their Google Grants Non-Profit Program. Even though this program has been around since 2003 and has been the focus of many search blog posts, I … Read entire article »
Filed under: Google Adwords, NonProfits & Charities
Breaking News! PPC Summit Contest Winners – PPC Hero & AbeBooks.com
The contest was a success thanks to all of the best practices and successful strategies submitted. It was difficult choosing only one winner, but Sterling Simpson from AbeBooks.com (and the PPC Hero blog) are the lucky winners of the free pass to either PPC Summit San Francisco (May 19-20) or Los Angeles (Sept. 25-26) valued at $1199. PPC Summit wants to thank you for your participation and is extending a special $300 discount to Semgeek’s loyal readers to join us at PPC Summit. You can use this discount code: CONTEST during registration online at www.ppcsummit.com. PPC Summit is the leading internet marketing workshop with sessions designed to connect you with profitable expert search engine strategies. We have an exciting agenda lined up, beginning with the Microsoft Keynote covering Keyword Strategies and … Read entire article »
Filed under: Uncategorized
As The PPC Soap Opera Continues, Are You Becoming A Conspiracy Theorist Too?
With the recent news of Yahoo suspending their Ambassador Certification Program, a few things come to mind, none of which I expected this soon. But with Microsoft lurking around to take over some of those online advertising dollars, you must say to yourself "something is going on behind the scenes". First it was Yahoo acquiring Indextools, then MSN looking to buy Yahoo, then recently FaceBook. Now, Yahoo suspends their Ambassador Program. If you are a … Read entire article »
Filed under: Paid Search in General
Top 10 Reasons Why You Should Never Drink While Working in PPC
After 100+ blog posts it becomes difficult to find new content that is interesting to talk about. So, with that said, here’s a post that is a little “off the rocker” or shall I way “off the wagon”. If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if … Read entire article »
Filed under: Funny Stuff, Google Adwords
$10+ Billion Dollar Industry And Few Search Companies Giving Back To Charities
As you can tell by the headline of the bog post, I am a little dumbfounded by the lack of participation of high tech companies who have shaped what the Internet is today. The main point of this article is to not talk about Companies giving very generous yearly $$ donations, it’s about providing their services for Free or at a discount to help with the all important "day to day" operations so they can … Read entire article »
Filed under: Paid Search in General
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