10 Reasons Why PPC Mentoring Is Important For The Search Industry
When people asked me who was I mentored by with regard to PPC, I honestly said no one. Back in the late 1990′s and early 2000s everything was new and it was every man or woman for themselves. Many Rockstars to the Industry began speaking at conferences and others (like myself) worked their way up the ladder wearing many hats to identify an emerging vertical of interest and potential financial gain. But, after reflecting a … Read entire article »
Filed under: Paid Search in General
Political Off-Season? Should Never Be For Paid Search
For many political candidates from Local Congressional Races to the Presidential, many political strategists are turning a blind eye to PPC and Advertising until the races pick up steam in August and September. But in the PPC world, they should have completed their Search Marketing Strategy and have already started building History in Google’s networks. As we know, Google’s quality score is built on account history and a strong CTR%. Furthermore, with regard to the … Read entire article »
Filed under: Uncategorized
Google Glitch On Hiding Cost Data From Placement Performance Reports?
Now, I am sure this is just a glitch and a few loyal readers confirmed for me that it might of been just a rare glitch (Thank You), but tell me why Google has has these "bugs" when making it difficult to see how much their placement/site targeting partners are costing us when we run a Placement Performance Report. It appears that when you utilize the new conversion tracking option and select "ACTION NAME" in … Read entire article »
Filed under: Google Adwords, Web Analytics
Hierarchy Is Key To Creating An Effective PPC Strategy
When you kickoff or start a new client, it’s important to have at least a 6-12 month plan in the back of your mind. In order for that plan to be successful, the key to that success is a clear understanding of the client’s website structure. What I mean by structure, is it’s categorical levels of products or services that are being offered (aka Hierarchy) thanks Spell check!. The Hierarchy (or pyramid effect) is … Read entire article »
Filed under: Paid Search in General
Google Uses YouTube To Counteract The “Infomercial-ism” Of The Search Industry
Yes, it’s the Official Google Channel on Youtube which is counteracting all of the disturbing trends going on in the viral video world of YouTube. The problem is that prospects who are new to PPC are getting SCAMMED by Knuckleheads left and right who are promising gimmicks like "Free $1 million dollars in Google Adwords advertising", "tricks to getting free clicks", etc… Where is Susan Powter telling us to "Stop the Insanity" Perhaps, Google has seen this and is trying to counteract the B.S. To help justify my rant on these "get rich quick" schemes, I made it easy for you to see my disgust. Here’s a link that will be sured to get you all fired up. Youtube and Google Adwords Once you go through these falsified videos you … Read entire article »
Filed under: Google Adwords
Why Too Much Data Can Kill A PPC Client
Do you think the "traditional PPC client" has the time or interest to read through 50 different reports, and find it as interesting as you the Search Geek that got all excited that changing a keyword to "phrase" match to [exact match] caused the CPC to lower by 2 cents? Nah, I don’t think so. Is it that important to create a 30 page Powerpoint presentation to tell them that they saw a 5% increase … Read entire article »
Filed under: Web Analytics
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