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An Exclusive Interview with Rob Murray, President of iProspect

July 30th, 2008 | Add a Comment

An Exclusive Interview with Rob Murray, President of iProspect

SemGeek is proud to present an exclusive interview with iProspect’s President Rob Murray. Rob is responsible for formulating the firm’s corporate strategy as well as managing the company’s operations.  In addition to complimenting this interview, Rob will also be speaking on the Orion Keynote Panel on Day 1 at the Search Engine Strategies Conference in San Jose, CA in August 18-22, 2008. SES Returns to San Jose, Aug. 18-22! Get Your Tickets Now! About the Orion Keynote … Read entire article »

Filed under: SES Conference Coverage

Google Grants – Revolutionizing The NonProfit Industry

July 25th, 2008 | 3 Comments

Many of us who know of Google Grants, realize that it is a truly remarkable gift to help 501(c)(3) Nonprofits drive free traffic to their website, as well as increase awareness and raise money online. But what evolved in 2003 with the launch of this program has blossomed into a WORLD of its own. For example, Google has not only developed a wealth of information enabling Nonprofits to take advantage of their free advertising money, but it has also created a philanthropic and socially responsible environment where all they want to do is help society. Google Employees Take This Program Personally According to a recent post in the Google Grants Blog, Yvonne of the Adwords Team wrote a very heart-felt post about her personal feelings of Google Grants. She states "I … Read entire article »

Filed under: Uncategorized

What Does A Paid Search Marketing Strategy Mean To You?

July 18th, 2008 | 1 Comment

What Does A Paid Search Marketing Strategy Mean To You?

First of all, in my opinion, the term Strategy can take on many different meanings. In the Search Industry, strategy is often confused with a plan which entails minimal tactical changes. C’mon people, it is JUST A Marketing PLAN, nothing more and nothing less. It is a well organized plan which has an elongated life cycle which lasts more than just 6-12 months and encompasses many levels of channel integrations, branding, valid success metrics, historical performance and overall messaging. … Read entire article »

Filed under: Online Strategy, Paid Search in General

Pampers vs. Huggies – 40+ Year Old Branding War Hits Search Marketing

July 13th, 2008 | 2 Comments

Pampers vs. Huggies – 40+ Year Old Branding War Hits Search Marketing

As I recently became a Dad for the first time, I am immersed in a world of Pampers, Huggies, Formulas, and Onesies. Furthermore, as I am also looking for something new to write about for SemGeek, I uncovered an interesting anomaly in the Disposable Diaper Industry. Personally speaking, the diapers we were given by the hospital were Huggies and we did not like them and quickly switched to Pampers. That was a great move on … Read entire article »

Filed under: Paid Search in General

Google’s Ad Preview Tool Is A Blessing In Disguise

July 10th, 2008 | 2 Comments

Google’s Ad Preview Tool Is A Blessing In Disguise

Hallelujah, it’s about time that Google helped their PPC Advertisers and (PPC Geeks) by providing us with an effective tool for PPC marketers because it not only helps advertisers to see competitive saturation levels with Geo targeted campaigns that were once unable to see stats on, other than raw data but also many other benefits including preserving CTR% for clients to see their ads, hence Quality Score. This is also very beneficial for viewing competition within certain geo-targeted areas … Read entire article »

Filed under: Google Adwords