Hey, Search Marketers Need Love Too? And Also Have A Sense of Humor
SemGeek has decided put aside the dry, technical jargon of everyday Search Geekdom and write a few humorous depictions of Search Marketers and how we are not only attractive to Head Hunters and Recruiters, but also in our personal lives especially at the bar when trying to hook up. Isn't it time to poke a little humor into our miserable, screaming client-ish, bleeding red eye at 4pm jobs? Name: C'mon, just Google my damn name:Occupation: GoogleLikes: Not … Read entire article »
Filed under: Funny Stuff
Do Economic Recessions Result in “Dirtier Than Normal” PPC Strategies?
As more and more companies cut back their online advertising budgets, the traditional multi-faceted strategy filled with testing new untested verticals and the high volume, low ROAS% campaign which breaks even or at a loss just to own that search real estate, are being put on HOLD. However, no matter how big or small the campaign strategy, the Brand campaign will most likely be the most profitable and all or most online competitors should already … Read entire article »
Filed under: Paid Search in General
Adwords Trademark Policy Also Applies to Google Grant Advertisers
For those who are familiar with the limitations of Google Grants, the fact that Trademark Policies, do in fact, apply as in the mainstream is good to know. As more and more Google Grants are registered and being optimized, the "piggy-backing" game of using other trademark names to drive more traffic begins. Now, obviously this is only effective for the Text Ads and not the keywords, as anyone can bid on the trademarked keyword term. How … Read entire article »
Filed under: Google Adwords, Uncategorized
The Burger and Chardonnay Approach to Search Marketing
In our daily lives, there are people who simply do not follow "conventional wisdom" in whatever they do. In Search Marketing, that can also be associated with the way search marketers, both novice and experienced, create a strategy/plan, perform keyword research, write a text ad or even how they analyze a success event. In effect, does it really matter how they go from Point A to Point B, just as long as Point B is … Read entire article »
Filed under: Paid Search in General
Keyword Research Tip: The “Real Goldmines” Are In Your Content!
In any Paid Search Strategy, the obvious goal is to drive as much “qualified” traffic to your website as possible, while at the same time trying to keep the costs down. Many of us search marketers were trained to use keyword tools as the catalyst for identifying the most trafficked keywords and we would just copy/paste them into the Adgroups. Well, in the past 10 years or so, the “bid you way to the top” method … Read entire article »
Filed under: Featured, Featured Articles, Paid Search in General
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