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» Archive for February 2009

Paid Search and What To Expect In The Next Political Cycle

February 18th, 2009 | Add a Comment

Paid Search and What To Expect In The Next Political Cycle

Since our eyes and ears have gotten a well needed vacation from the Presidential Elections back in November, for some in the industry, it's time to start thinking about the new political races and how to best leverage what was learned with regard to Paid Search Marketing in particular. This topic is not only important to talk about for those who are involved in the political world, but also millions of others who are simply … Read entire article »

Filed under: Paid Search in General

Google Grants Changes Their Process For Program Acceptance

February 7th, 2009 | 3 Comments

Google Grants Changes Their Process For Program Acceptance

As someone who has been divulged into the Google Grants Program over the past couple years, it is my search marketers duty to report some new changes to the program which affect not only the application process, but also the next steps of how to get the account up and running. It appears that Google has decided to put more responsibility on the 501c3 Nonprofit to earn the $120k in free PPC advertising and frankly … Read entire article »

Filed under: NonProfits & Charities

Promoting New Movies In Search Marketing Still Not Catching On With Hollywood

February 3rd, 2009 | 1 Comment

Promoting New Movies In Search Marketing Still Not Catching On With Hollywood

For some reason, Hollywood does not see the value of paid search marketing when trying to promote a new movie. Some of you may remember one of my past recent blog posts, entitled “The New Movie “2012″ Trailer Tells You To Google For No Apparent Reason!“. Well, that post caused a little “stirr” and I got some very colorful responses both agreeing and strongly disagreeing with my search marketing opinion. However, one would think that … Read entire article »

Filed under: Google Adwords