In the recent media spectacle surrounding the recent Showdown between Jon Stewart of the Daily Show and Jim Cramer from CNBC’s Mad Money, an interesting TREND has presented itself to the Search Industry and it is an important one because even though the topic is about the financial industry, a Political website “LetsTalkPolitics.org” has decided to spend PPC dollars to capitalize on the BUZZ. Furthermore, it’s a sign that the future of Paid search is … Read entire article »

The Online DVD Rental Empire Netflix.com has shown it's muscles by blocking anyone from bidding on their brand name. As you know, Google can only restrict the trademark in the Ad, but not the bidding on the keyword, but that has not stopped Netflix from enforcing this on their own. When you do a Google search on the keywords "net flix" or "Netflix" or any long-tail keyword phrase with the Netflix keyword in it, as … Read entire article »

When a prospect wants to research a search marketing firm, usually they would visit the website and take a look at their case studies of current or existing clients. However, even though the "art of the case study" has seemed to lose MoJo and/or purpose, All PPC gurus must ask themselves the following: Do they have the "influence power" as they once did in the recent past? Is word of mouth from colleagues more powerful? Or has the bad economy and increased competition become so great, that the final decision is made over the phone or a visit to their offices with PowerPoint presentation guaranteeing a projected (Oxy-moronic)  ROI or ROAS. Oh yeah, can't forget the Free buffet lunch. Let's discuss…. Why PPC Case Studies Are Losing Their MoJo: Now, as this … Read entire article »