Lowes vs. Home Depot | Which One Needs More PPC Improvement?
As a typical consumer, I have purchased products from both Lowes and Home Depot. With that said, as someone who eats, drinks and breathes PPC, I always wonder about what the competitors are doing in Paid Search Marketing. In my very quick analysis, I identified some interesting tactics which first led me to believe that both companies either hired the same PPC marketer or agency or the PPC strategy was stolen by one of … Read entire article »
Filed under: PPC Analysis & Case Studies
Enfamil vs. Similac – Which One Has A Better Formula For Their PPC Strategy?
As a recently became a Dad, I often wonder how these “wonder products” are marketed online. In similar article I wrote the past year, entitled “Pampers vs. Huggies – 40+ Year Old Branding War Hits Search Marketing” I discussed the Branding War between Huggies and Pampers. So, now I have moved over to another product segment that is a must for all babies and that is Baby Formulas. The two biggest formulas that I will … Read entire article »
Filed under: Paid Search in General
Back to the PPC Classroom | Building Effective Campaign Structures
In my second post on the "Back to the Classroom" series, I will discuss the importance of understanding and implementing the Campaign Structure Phase of the PPC strategy. This phase is actually one of the most important ones because it's the end result of all of the hard work done in the research and analysis phase. However, there are many different expert opinions on what makes up an effective campaign and adgroup structure, and the … Read entire article »
Filed under: PPC Classroom
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