Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.
SemGeek is proud to present an exclusive online interview with David Roth, Director of Search Marketing at Yahoo. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About David RothDavid guides SEM and SEO strategy across all Yahoo properties, overseeing programs, managing infrastructure teams, and establishing internal best practices and campaign management standards. He has 10 years of SEM experience, recently working with … Read entire article »
Filed under: Exclusive Interviews, SES Conference Coverage, Yahoo Search
Exclusive Interview with Craig Danuloff, Founder & President of ClickEquations
SemGeek is proud to present an exclusive online interview with Craig Danuloff, Founder and President of ClickEquations. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Craig Danuloff: Craig has been at the forefront of online commerce and marketing since 1994, when he founded iCat Corporation, one of the first ecommerce software companies. He has been profiled in Forbes, featured on CNBC, and … Read entire article »
Filed under: Exclusive Interviews, ppc software, SES Conference Coverage
Exclusive Interview with Larry Kim, WordStream Founder & VP of Product Development
SemGeek is proud to present an exclusive online interview with Larry Kim, Founder and VP of Product Development for Wordstream. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Larry Kim: As Founder and VP of Products of WordStream, Larry is responsible for designing the next generation of Keyword Management tools for PPC & SEO. Larry Kim has 8 years experience managing PPC … Read entire article »
Filed under: Exclusive Interviews, ppc software, SES Conference Coverage
Exclusive Interview with Bill Mungovan, Senior Director for Omniture SearchCenter
SemGeek is proud to present an exclusive online interview with Bill Mungovan, Sr. Director for Omniture SearchCenter. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Bill Mungovan:As Sr. Director, SearchCenter, Bill Mungovan runs day to day operations across the SearchCenter business, including functions in Sales, Marketing, Product, Engineering, Consulting and Client Services. Previously, he helped build the search engine marketing practice at … Read entire article »
Filed under: Exclusive Interviews, SES Conference Coverage, Web Analytics
Should Google Be Worried About The Plethora Of New PPC Management Software Companies?
I have to ask the question, because all of us PPC Geeks are the #1 target for many of these new software companies who are rolling out software that will "allegedly" make it easier for the typical user or Search Agency. So, with this rush of new services hitting the market, what does Google, think about this SURGE of interest in trying to change the Search Marketing Industry? Here are just a few questions that this SemGeek has been thinking about: Will the Adwords Interface be a secondary means to manage advertising dollars? Would all of this advanced technology, such as intelligent bid management, business rules, etc… put a hurting on their overall Ad revenue? (you know so the cafeteria can keep serving Filet Mignon with Italian Gelato) Since most of the companies … Read entire article »
Filed under: ppc software
PPC Ads in Movie Theatres? It Might Actually Happen Pretty Soon!
Has anyone been to the movie theater recently? Noticed that the movie is starting later and later, while more and more Advertising is filling the screen as we devour our popcorn and milk duds for the movie? Now, we are seeing TV shows and Cable channels being advertised on the movie screen and that got me thinking about WHAT IF?…. Geo-Targeting and Demographic targeting based on the location and movie genre that was playing … Read entire article »
Filed under: Paid Search in General
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