Are PPC Agencies On The Verge Of Extinction?
There has always been the debate surrounding the benefits and setbacks of going with "In-House" vs. Agency as the best solution to maximize the companies efforts through Search Engine Marketing. However, due to the recent results from SEMPO's second in-house salary survey the report mentions that Salaries for Search Marketing Professionals increased significantly, even considering the lackluster economy that we endured over the past few years. So, in theory, this is a good thing … Read entire article »
Filed under: Online Strategy, Paid Search in General, Search Engine Optimization
An Exclusive Interview with Rochelle Sanchirico of Washington Post Digital
SemGeek is proud to present an exclusive online interview with Rochelle Sanchirico, Senior Director of Acquisition Marketing for Washington Post Digital. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES Chicago 2009 Blog & Q&A Coverage. Interview Questions: Question #1: Can you tell our audience a little more about your role as Sr. Director of Acquisition Marketing at Washington Post Digital? What does a typical day consist of? Answer: In my acquisition marketing role, I manage the team that is responsible for driving traffic and conversions to washingtonpost.com and its product verticals. Methods include online paid media, e-mail marketing, social media, paid and organic search, as well as grassroots marketing and leveraging our own media properties. The day can really vary—I enjoy thinking strategically as … Read entire article »
Filed under: Exclusive Interviews
URL Canonicalization Fix for GoDaddy Windows IIS Hosting Plans
Even though SemGeek is a blog focused mostly on PPC Marketing, I wanted to disclose some important SEO related information for everyone who uses Godaddy hosting for either their websites or client websites. You see, the problem is that Godaddy hosting does not automatically redirect the website url to the WWW (meaning if a person types in http:// it will not automatically redirect to http://www) and that is a BAD thing if you want … Read entire article »
Filed under: Search Engine Optimization
Classifying PPC Marketing? Is It An Art Or A Science? Part Deux
In my second and final installment of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist respectfully. However, we all must acknowledge one thing. Regardless of anyone’s biased opinion, there is one constant that everyone … Read entire article »
Filed under: Exclusive Interviews, Paid Search in General
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