How PPC Marketing Has Been Influenced By Traditional TV Advertising
For some PPC Professionals, after a long day of work analyzing Click-thru Rates, Keyword Matching options, Text Ads, Conversion Reports, etc… watching some TV at night with a glass of a 2005 Australian Shiraz to wind down from the day can sometimes open your eyes and force you to think about the differences and similarities of TV advertising vs. PPC Advertising. Considering this cannot be classified and any type of an epiphany, it does … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Why We Should Stop Measuring Our Fees By A Client’s PPC Ad Budget
Regardless of you're personal and professional opinion on whether to charge a client "more" or "less" based a the client's Ad Budget, we must ask the question: Just because one client spends $1,000 more than another, does that mean I am doing less work and I have to compensate myself for that? Am I really gonna spend more time managing a $5000 per month Ad budget than say a $500 budget, especially since my … Read entire article »
Filed under: Paid Search in General, PPC Analysis & Case Studies
Stay Connected
Recent Comments
- Steven Silkunas on If W. Edwards Deming Were a Search Engine Marketer…
"Interesting, except that Dr. Deming would tell you that PDCA is actually the She…" - Dan Strongin on If W. Edwards Deming Were a Search Engine Marketer…
"An interesting article that should be of help in marketing more effectively. Ano…" - SEM on Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization
"While the initial resource cost of statistical process control can be substantia…" - PPC Agency Leeds on The Importance of Storytelling in PPC Marketing
"Great post! I am firmly of the belief that it should always be a human managing …" - Renee on Tips on How to Maximize Lead Quality in PPC Marketing
"I have been mad hunting for some great content around PPC and this surely helped…"
Most commented
- 2008 Wishlist: Universal Adwords Editor for Yahoo Search and MSN AdCenter
- Keyword Research Tip: The "Real Goldmines" Are In Your Content!
- The New Movie "2012" Trailer Tells You To Google For No Apparent Reason!
- The "Echo Boomers" Generation in Search Marketing
- SEO for SEM
- SalesForce And Google Adwords - What You Need To Know
Recent Articles
- Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?
- The Importance of Storytelling in PPC Marketing
- If W. Edwards Deming Were a Search Engine Marketer…
- Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization
- Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt
- Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend
Tag Cloud
acquisio adwords adwords interface analytics bing clickequations click equations content network craig danuloff google Google Adwords google adwords software google software landing pages looksmart looksmart.com marketing ny conference paid search pay-per-click ppc ppc agencies ppc conference ppc consultant ppc marketing ppc software ppc strategy ppc tools ppc training san jose conference search conferences search engine strategies searchenginestrategies search marketing sem seo ses sesny ses ny ses san jose sew strategy tv advertising Web Analytics yahoo© 2012