Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?
In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to their PPC efforts. There is nothing wrong with this, in fact, it’s just another stage in the evolution of understanding the power of PPC. However, with the adoption and popularity of more and more businesses utilizing Twitter and … Read entire article »
Filed under: Online Strategy, Paid Search in General
MSN AdCenter Desktop PPC Tool Leaves PPC Mac People In The Dark
As MSN AdCenter continues to remain at the bottom of the SEM (Market Share) Pool, you would think that Microsoft would put their rivalry with Apple aside and focus their efforts on the PPC advertiser and not their Egos. It's surprising, because their support team is pretty good and listens well to their clients, while their online interface and everything else is not that impressive. Imagine the growth possibilities if they would just make it … Read entire article »
Filed under: Funny Stuff, MSN AdCenter
Why We Need PPC Marketing To Compliment The “Offline” World
The way human beings interact and react to what interests them the most in this world has become a transparent media blitz that has evolved and involved both Radio, TV, Internet, Mobile and Word of Mouth. With regard to the purpose of this blog article, the way people search for things on the Internet has been altered over the years and when our past connection with the media at one time which was separated … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
5 Free Tools for Creating Information Architectures for SEO
One of the most important elements of creating a great website is having a great information architecture. A site that is well organized and easy to navigate benefits both the user as well as the site's search engine optimization (SEO). You see, good SEO isn't just about keywords, content and links. Having a site architecture that is easily crawled, understood and indexed by search engine spiders has a major impact on search engine rankings. When designing … Read entire article »
Filed under: Guest Bloggers, SEO in General
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