Why Affiliate Marketing Does Not Have To Kill Your PPC Efforts
If there was one word or phrase that could summarize this blog post, it would be “DECISION-MAKING“. Many companies have multi-online advertising channels to drive sales, reinforce brand awareness and harness returning visitors and lifetime customers to their offering. In many instances, this is a standard best practice with many success stories. However, over time it becomes a “balancing-act” to try and manage every channel to prevent duplication of efforts, investment and brand control. This cannot be more evident when it comes to Affiliate Marketing and Paid Search. Let’s discuss… Over the years, I have not only heard the horror stories, I lived them and it’s a serious problem that needs to be handled very delicately. When you have an Affiliate Program and a PPC Strategy running together at the same … Read entire article »
Filed under: Affiliate Marketing, Google Adwords, Online Strategy, Paid Search in General
Why The Client Discovery Phase Is Most Important for PPC Marketers
Many agencies and consultants handle new clients thru different phases in the relationship. These phases can consist of Kickoff/Discovery, Launch, Auditing, Optimization, Expansion, Testing, and I can go on and on. Moreover, in order for the client-agency relationship to get off on the right foot, there needs to be an unequivocal understanding of everything that there is to know about the client, including the past, present, and future. If the PPC agency does not get … Read entire article »
Filed under: Online Strategy, Paid Search in General
Super Bowl PPC Advertisers Are Missing Their Audiences
In the previous SemGeek post, Inglourious-basterds-proving-to-be-savvy-ppc-marketers, I praised the efforts by the PPC Advertiser who creatively promoted the movie Inglorious Basterds. However, when I started searching on different concatenations of the HEAD term “Super Bowl”, such as “the super bowl”, “superbowl”, “the super bowl party”, etc.. I immediately noticed that a majority of the advertisers were not taking advantage of this and reserving 5 minutes with a simple keyword tool or even common sense, could help their website connect with more visitors at a probably lower CPC. There’s alot to be left on the table, especially if you provide a service or sell a product online that is very time sensitive such as the days leading up to the Super Bowl. Just like with this blog article, I am taking advantage … Read entire article »
Filed under: Funny Stuff, Online Strategy, Paid Search in General
Inglourious Basterds Proving To Be Savvy PPC Marketers
Since Super Bowl XLIV is closely approaching, and there is alot of hype surrounding the upcoming TV Commercials, I figured I’d do a quick Google Search to see what types of advertisers are entering into the PPC game in lieu of the Big Game. Well, to my surprise, I noticed a very clever approach by Quentin Tarantino’s latest movie Inglorious Basterds where they are bidding on the search term “Super Bowl” and trying to reach this specific audience with the message that tries to persuade the searcher that if their favorite NFL team is not in the Super Bowl to watch their movie instead. You may be saying “what’s the big deal? why is this worth a blog post?” Well, it’s significant because of how it is used, what it’s saying … Read entire article »
Filed under: Funny Stuff, Online Strategy, Paid Search in General, PPC Analysis & Case Studies
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