SES NY 2010 Blog Coverage – Paid Search Super Tools
Session: Paid Search Super Tools Preview/Summary: The competition is fierce in paid search! From small in-house accounts to ones with millions of keywords, it’s the new advances in SEM technology that might just make the difference between success and failure. Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? At this panel, top paid search tool vendors will showcase… more Moderator: Mel Carson, Microsoft Advertising Community Manager, … Read entire article »
Filed under: SES Conference Coverage
SES NY 2010 Blog Coverage – Search Powered Marketing: Harnessing the Voice of the Consumer
Sponsored Session: Search Powered Marketing: Harnessing the Voice of the Consumer Preview/Summary from SES Website: Search and social media are changing the way brands interact with their consumers, and will be even more influential throughout 2010 and beyond. Consumers find and engage with brands in social media, print, radio, tv, and outdoor ads, which in turn influences what they search for. How should advertisers use integrated search and social media strategies to influence search terms and results, improve overall SEO and drive increases in return on ad spend?… more Speaker: Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario // … Read entire article »
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Search Engine Strategies Conference SES NY, Coverage – Day 1
Session #1: Digital Asset Optimization Moderator: Richard Zwicky, Founder & CEO , Enquisite Speakers: Mark Knowles, President & CEO, Pixelstick, Inc. Chris Boggs, Director of SEO, Rosetta Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing LIVE Summary: This session started off with Mark Knowles where he talked about opportunities and fear. SERP pages were good in the past, but now with mixed media/blended search. Mark also talks about Google’s Patent and how the patent provides details into this blended search platform. So, with this blended search results, the search engines are striving to provide searchers with “real-time” results. He mentioned other colleagues have been effected by this change in the SERPS, and is forcing everyone to look at SERP more holistically, He also mentions “The Second Click” and that all things Google is not good for … Read entire article »
Filed under: SES Conference Coverage
Should We Take Google’s “View-Through” Conversion Tracking Seriously?
So what is your opinion of Google’s “View-Through” Conversion Tracking? Well, after reading a few blog posts on the subject, the first thing that came into my mind was “how do I effectively convince a client that we should measure this?“. Google interprets these conversions based on our eyes and not with our clicks? Are they trying to monetize something to keep people spending on the Content Network? Well, after reading up on this, I … Read entire article »
Filed under: Google Adwords, Paid Search in General, Web Analytics
An Exclusive Interview with Paul Pellman – CEO of Click Forensics, Inc.
SemGeek.com is proud to present an Exclusive Online Interview with Paul Pellman, CEO of Click Forensics This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage Interview Questions Question #1: Can you tell our audience a little more about your role as CEO at Click Forensics? For example, what does a typical day consist of? Answer: Well, there are no typical days when you’re the CEO of an … Read entire article »
Filed under: Exclusive Interviews, Featured, SES Conference Coverage
An Exclusive Interview with Allen Hammock of LookSmart.com
SemGeek.com is proud to present an Exclusive Online Interview with Allen Hammock, Director of Technical Sales for Looksmart.com. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage. Interview Questions Question #1: Can you tell our audience a little more about your role at LookSmart? Answer: I’ve served LookSmart in various sales, marketing and technical roles since 2004, working to help define our leadership position in … Read entire article »
Filed under: Exclusive Interviews, Featured
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