Why PPC Marketers Should Be Passionate About Their Client’s Business
You know, it’s easy to provide good PPC Tactics to any client, but to be honest, the PPC Marketer must take a more passionate role in the client’s business because if they want to move the “performance needle” they need to understand more than their basic products/services. Whether the PPC marketer inherits an existing account or initiates a new one, the discovery phase of the kickoff call must be more than just basic questions, they … Read entire article »
Filed under: Paid Search in General
Welcome To The New SemGeek.com
If you haven’t noticed recently, SemGeek.com looks a little different right now. Yep, made the big switch from TypePad to WordPress. The upgrade was not only necessary to help improve the functionality and “look and feel” but also enable my Sponsors and other Guest Bloggers to contribute their expertise to SemGeek more efficiently. Over the next few months, our readers will receive updated Quarterly Newsletters, Guest Blogging from Sponsors Acquisio & Looksmart, as well as more … Read entire article »
Filed under: Paid Search in General
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