Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition
If any of you lived through the nightmares of the Yahoo Panama transition disaster back in 2007 or heard about it, you will understand where I am coming from. I have to say I am somewhat impressed by the frequent email communication on behalf of Yahoo during the transition with Bing/MSN. Furthermore, after a recent conversation with a Yahoo Rep, I am getting the feeling that Yahoo is trying harder than ever to make this … Read entire article »
Filed under: MSN AdCenter, Paid Search in General, Yahoo Search
Yahoo Search Planning on Improving International Search Networks with Bing Alliance
I figured this has been an OLD ISSUE for years, but it’s just hard to imagine that some Search Engine Advertising Platforms still do not make it easy for anyone to spend their Ad dollars across global networks. Google has quickly succeeded at this by allowing any typical search account to drive traffic across all countries and search networks with a click of a button. However Yahoo still has not adapted to this, but as … Read entire article »
Filed under: Featured, MSN AdCenter, Yahoo Search
Google Pushes Plethora of FREE $100 Adwords Coupons, But They Want Something In Return
If you haven’t noticed, Google has been pushing their $100 coupons to entice new advertisers to put their money into the Google Bank (or serve more Filet Mignon at the Cafeterias). These coupons come from online companies such as Godaddy and Vistaprint and they have strict guidelines that the newbie has to follow in order to get that FREE $100. However, Google appears to be being a little more “proactive” than usual to get the … Read entire article »
Filed under: Google Adwords
Why Leveraging Facebook Advertising Is Key To Future PPC Success
I strongly believe that PPC Marketing is starting to (or will soon) shift its main focus from competitive Search Networks back to the Display Advertising Networks in order to enable online advertisers to better learn and understand the behavioral trends that will complete the conversion cycle from searcher to loyal customer. I also believe that the STRICT business objectives of the “immediate conversion” as the main deciding factor on determining success will be downplayed as … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
2010 Stanley Cup Playoffs Provide Historical Google Search Volume. But Where’s the PPC Advertisers?
Oooh, a story about two of my life’s passions. NHL Hockey and Search Engine Marketing. Alright, regardless if you are a true Hockey Fan, BandWagoneer, live in the city of either Philadelphia or Chicago, or just Search Marketing Geek, the online searching behaviors of our society are making an impact on what is happening offline, especially with this year’s Lord Stanley’s Cup. (Yes, Semgeek is a huge Philadelphia Flyers Fan, regardless if they win or … Read entire article »
Filed under: Paid Search in General
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