Google’s “Above The Fold Advertising” Option. Good Idea or Another Gimmick?
As we have been seeing and hearing throughout the Search World, Display Advertising is becoming the next “big thing” that both the advertisers, PPC Marketers and the Search Engines are focused only lately. In fact, Google keeps pushing their “Above the Fold” Display Network Option where it allows advertisers to decide whether or not to show their Display Ad “below the fold”. Now, even though it seems pretty cool to have this option available, I … Read entire article »
Filed under: Google Adwords
Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions
First of all, we have to commend Google for their constant communication thru their Inside Adwords Blog as they are continually adding new and interesting bells and whistles to their Adwords Platform. However, I am not drinking their “Koolaid” when it comes to “patting themselves on the back” based on a single testimonial, especially not only from a company outside of the U.S., but also from one that does not disclose the type of Retail … Read entire article »
Filed under: Google Adwords
Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?
Wow, I was not expecting this from Yahoo and Bing. Frankly speaking here, when I noticed that Sarah Palin was showing up in Yahoo’s “Trending Now” section, I wanted to see why. Then, all of a sudden I saw a Yahoo Sponsored Listing for Sarah Palin coming from MSN/Bing and I said to myself “What the #$%# is this? Are you telling me that a major Search Engine on the verge of launching one of … Read entire article »
Filed under: MSN AdCenter, Politics, Yahoo Search
Branding As a PPC Strategy Is Making A Comeback
No matter how you look at it, bidding on your own brand term ultimately comes down to protection. For example, protection from false claims, unethical affiliates and resellers especially in this ever so-sensitive world of Trademark Infringements, it’s quite obvious that the Brand Campaign by itself will always be your most important campaign in terms of overall PPC ROAS%. Moreover, if you have had similar “friendly disagreements” with clients and/or even “In-House” higher ups that … Read entire article »
Filed under: Affiliate Marketing, Featured, Online Strategy, Paid Search in General
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