Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?
Before I dive into the details, have you ever noticed that in the Toy aisles of Dept. Stores, Matchbox and Hotwheels are always on either end of the aisle. Have you also noticed that they both often have the same retail price, yet Hotwheels has a bigger selection? (I have a 4 yr. old, I swear!!!!). Well, what we see “offline” can be imitated online and in this case, Hotwheels is the dominant winner in … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
The Importance of Storytelling in PPC Marketing
When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »
Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General, Web Analytics
Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt
Regardless if you are Democrat or Republican, it’s a very interesting Presidential Election Season and candidates are either taking advantage of PPC Marketing, using it but not ineffectively or simply just missing out on connecting with potential voters. PPC Marketing can be a powerful tool that provides the following benefits. Influence opinions and swing voters Gives an edge on “time-sensitive” issues Assists in “damage control” regarding Reputation Management Increases online donations and volunteerism Assists in re-enforcing Social Conversions on other … Read entire article »
Filed under: Paid Search in General, Politics
Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend
From a PPC Marketers’ perspective. In today’s world growing a successful business requires many things and that includes a strong online presence. With that said, Venture Capital Firms which invests thousands and millions of dollars into those companies want to make sure they have all of the marketing weapons at their disposal. When it comes to Online Marketing, one of the fastest ways to gauge a businesses audience and “move the needle” is with intelligent … Read entire article »
Filed under: Paid Search in General
Why PPC Marketing is Becoming a Universal Language
Recently, I was asked to review an Adwords account that was in a completely different language. At first, I was a little skeptical about how effective I could be at understanding the account, especially since I could not understand any of the keywords, text ads and landing pages. But honestly, I was surprised to know that it did not matter all that much and I came to realization that “in this case” Strategy was just … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!
In a past article on Semgeek, entitled “Tips on How to Maximize Lead Quality in PPC Marketing“, I mentioned that one of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Well, it looks like Google is taking it a step further and rewarding advertisers for phone call volume by “tweaking” the Quality Score Algorithm to support it. However, one big issue … Read entire article »
Filed under: Google Adwords
PPC Adgroup Expansion & Optimization Tips
In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide the most conversions. In the fortunate case of having a few “goldmine” adgroups, it makes … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Classroom
Google Display Network Is The Focus of Huge Profits for Shareholders
Who didn’t see this coming? It’s not surprising that Google’s Display Network Revenue increase by 28% and CPC’s increase by 5% from last year. According to CNBC’s article Google Earnings Blow Past Expectations, they state “Aggregate paid clicks, which come from ads on Google sites and its AdSense partners, rose 28 percent from a year earlier and the average cost-per-click increased 5 percent from a year earlier. Though, cost-per-click was down sequentially by 5 percent … Read entire article »
Filed under: Google Adwords, PPC Display Advertising
“Be There Online” Social Media Conference
I would love to have you join me at the “Be There Online” Social Media MEGA Monday Conference where I will be speaking on Monday, November 7, 2011 at Franklin Commons in Phoenixville, PA. It’s accessible and affordable and chock full of great information for your e marketing needs. Click here to Register Online (NOTE: Use discount code: GREG for 50% off registration. The conference will run from 8 am to 5:30 pm and you will hear … Read entire article »
Filed under: NonProfits & Charities
Reasons Why Google Needs to Stay Away From Politics
When Politicians start talking about Google as “corporate evil” all it does is stir up their political base, especially those who do not understand how Google’s algorithm works. Regardless of Political Party affiliation, it’s NEVER a good thing to have a former Senator and Presidential Candidate come out and say they are being mistreated by Google because of their political views. Well, it’s apparent that Google is now in “Reputation Management” Mode and trying to … Read entire article »
Filed under: Google Adwords, Paid Search in General, Politics
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