Goo Goo Dolls New Album Not A Priority for PPC Advertisers
In sort of an “Off Topic” blog post for this Semgeek, for all of those who love the music of the Rock Band Goo Goo Dolls, you probably already know that today is the day of the new released album entitled ‘Something For The Rest Of Us‘. Furthermore, as I put on my PPC hat, I am seeing plenty of PPC Listings for tickets, BUT nothing for the promotion of the Album. Here’s my issue, … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Exclusive Interview With Trellian’s Direct Search Network
SemGeek is proud to present an exclusive online interview with the team at Trellian about their New and Exciting Direct Search Network. —————————————————————————————————————————————————– Question #1: Can you tell us a little more about the new Trellian Direct Search Network as well as the benefit it provides for the typical advertiser who is already using Traditional Search Engine Marketing? Answer: The Trellian Direct Search Network is a direct navigation platform. Direct search or direct navigation as most of your audience … Read entire article »
Filed under: Exclusive Interviews, Featured, ppc software
What’s In Your PPC “Pre-Flight” Checklist?
When launching a new PPC Campaign on Google or any other Search Engine, there’s an audit that MUST be done in order to ensure that every click and dollar spent is where it needs to be. Because if you forget something or notice any missing traffic metrics, conversions, disapproved Ads, etc… it’s your mess to figure it out and it does shine a bad light on the PPC Marketers abilities. In this post, I will … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Blockbuster Shows Lackluster PPC Strategy To Compete With Gamefly
Whether you are a Netflix junkie like myself, or a past loyal customer of Blockbuster, I was quite surprised to see a very “Non-Holistic” online strategy. For example, Blockbuster has a Display Ad on Yahoo promoting their Blockbuster by Mail service, to ultimately compete with NetFlix and Gamefly. For example, if you read this recent article from PC World entitled “Blockbuster takes Aim at Gamefly” by Jared Newman, you will get a better idea on … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers
Have you ever created a well thought out PPC Strategy supported by a strong foundation of relevancy from the campaign level down to the landing page level and you are finding yourself grasping at straws to increase conversions so that the client doesn’t think that their investment in you was not a waste? Well, there can be many reasons why the cash register is not ringing that are outside of your PPC efforts, and the … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General, Web Analytics
PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits
It’s not that surprising to me that PPC Advertisers have been capitalizing on the most devastating natural tragedy in our Countries history. But, in retrospect, we have seen companies and organizations (especially BP) leveraging PPC for Reputation Management, Political Agendas and now trying to find new temp job recruits. The bottom-line here is that PPC continues to be an effective and trusted vehicle to reach the general public. However, you must ask yourself, “How effective can … Read entire article »
Filed under: Paid Search in General, Politics, Yahoo Search
Google Video Placement Showing Signs of Misguided Misplacement
Throughout the work day, I come across different strategy ideas to try and stimulate new conversions and testing opportunities for my clients. And on days like this, I just have the need to rant a little because what I noticed will make it more difficult for me to sell this strategy. For example, I wanted to provide a new PPC strategy surrounding Display Advertising using Google’s Video Placement through Youtube. Furthermore, the goal was to … Read entire article »
Filed under: Featured, Google Adwords, PPC Display Advertising
Google’s “Above The Fold Advertising” Option. Good Idea or Another Gimmick?
As we have been seeing and hearing throughout the Search World, Display Advertising is becoming the next “big thing” that both the advertisers, PPC Marketers and the Search Engines are focused only lately. In fact, Google keeps pushing their “Above the Fold” Display Network Option where it allows advertisers to decide whether or not to show their Display Ad “below the fold”. Now, even though it seems pretty cool to have this option available, I … Read entire article »
Filed under: Google Adwords
Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions
First of all, we have to commend Google for their constant communication thru their Inside Adwords Blog as they are continually adding new and interesting bells and whistles to their Adwords Platform. However, I am not drinking their “Koolaid” when it comes to “patting themselves on the back” based on a single testimonial, especially not only from a company outside of the U.S., but also from one that does not disclose the type of Retail … Read entire article »
Filed under: Google Adwords
Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?
Wow, I was not expecting this from Yahoo and Bing. Frankly speaking here, when I noticed that Sarah Palin was showing up in Yahoo’s “Trending Now” section, I wanted to see why. Then, all of a sudden I saw a Yahoo Sponsored Listing for Sarah Palin coming from MSN/Bing and I said to myself “What the #$%# is this? Are you telling me that a major Search Engine on the verge of launching one of … Read entire article »
Filed under: MSN AdCenter, Politics, Yahoo Search
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- Goo Goo Dolls New Album Not A Priority for PPC Advertisers
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- What’s In Your PPC “Pre-Flight” Checklist?
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- Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers
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