Understanding Google’s “Top vs. Side” Segmentation
The first thing that comes to mind when I look at “Top vs. Side” Segmentation, was Google’s decision to stop offering the “position preference” option back in April. But, I have a strange “spidy sense” type of feeling that they will bring it back in a more dynamic form based on the data being retrieved from this new feature. Google’s recent rolling out of their new “bell and whistle” called Top vs. Side Ad Performance … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General
Congressman Uses PPC Marketing to Influence Rupert Murdoch’s Investigation
I was a little surprised to see a Democratic Congressman shelling out Advertising dollars to get visitors to sign a petition to try and bring down Rupert Murdoch.The interesting thing to note, is that there is no “Reputation Management” efforts on behalf of Murdoch to try stir the “Spin Zone”. The concerns i have for this are simple. Who’s paying for this? Why does it matter? Here are my biggest Questions/Concerns: Where are the Ad dollars coming … Read entire article »
Filed under: Paid Search in General, Politics
Google Allows Illegal Wire Tapping Companies to Advertise in Adwords
With all of news coming out of London and Rupert Murdoch’s Phone Hacking Scandal with the British tabloid News of the World, as well as the mounting concern of Identity Theft these days, I wanted to see if there was anyone trying to promote Illegal Phone Tapping or Wire-Tapping. Well, it didn’t take too long to see some advertisers trying sell either Phone Tapping and Spy Equipment, but also tips on how to hack someones … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience
Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another agency because they think all agencies are the same and will “rob them” blind. It is this “up-hill battle” to persuade them to go with you which makes me both “pissed off” and “fortunate” that these agencies are still out there. … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
Direct Navigation Becoming Hot Topic in Search Marketing
Since we live in an online world full of PPC, SEO, Facebook Ads and Social Media, why not add Direct Navigation into the mix. Direct Navigation has been getting a lot of attention lately, especially with the emergence of Mobile Devices and Conversion Tracking Capabilities. It’s obvious that traditional search marketing can be highly effective if executed properly, but with the many different generations of searchers and overall exposure, it’s not a bad idea to … Read entire article »
Filed under: Direct Navigation
5 “Grassroots” Tips To Effective PPC Keyword Research
Keyword Research Software and Tools are getting better all of the time and yes they have value. However, sometimes the most effective keyword research DOES NOT require a single penny. In fact, it’s Free, available and most of the time “Right in front of you’re face” and you don’t even realize it. The only thing it requires is some past experience, CREATIVITY and “outside the box” thinking. Are you intrigued yet? Let me discuss…. #1 Content … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
How Facebook Ads Can Help Your Next Google Display Campaign Strategy
Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars. In this post, I will … Read entire article »
Filed under: Facebook Ads, Featured, Google Adwords, Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Top 6 Misperceptions of PPC Marketing
The motivation for this post comes from years of hearing things about how to succeed with PPC Marketing. There are people who think a good PPC Marketer is all about passing the Adwords Professional Exams, and others who think that buying their way into Adwords and taking suggestions from Google is the way to go. I have to disagree completely with both of them. Understanding Paid Search best practices is one thing. But knowing and … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
PPC Marketing. It’s Not the Size that Matters. It’s How You Use It
Yes, we are talking about the size of PPC Marketing. Bigger is not always Better in this Industry and when we hear about advertisers bragging about having thousands of keywords, text ads, negatives, etc.. it does not sound impressive to me, it sounds like there might be a problem. Furthermore, when I hear something like this, I often believe this is more of a “Strategy Issue” then the typical “blocking and tackling” tactics. With that … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Is Loyalty in the PPC Industry a “Good or Bad” Thing
First off, the only true loyalty PPC Marketer’s should have is to their clients. THAT’S IT! Here’s why. For those who are engulfed into the “day to day” of the PPC world, we often look to technology to help us along the way. Any little extra bell or whistle that will help shed anywhere from 15 minutes to a few hours is an obviously good thing. However, it forces the question: Is there any brand … Read entire article »
Filed under: Online Strategy
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