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Branding As a PPC Strategy Is Making A Comeback

Branding As a PPC Strategy Is Making A Comeback

No matter how you look at it, bidding on your own brand term ultimately comes down to protection. For example, protection from false claims, unethical affiliates and resellers especially in this ever so-sensitive world of Trademark Infringements, it’s quite obvious that the Brand Campaign by itself will always be your most important campaign in terms of overall PPC ROAS%. Moreover, if you have had similar “friendly disagreements” with clients and/or even “In-House” higher ups that … Read entire article »

Filed under: Affiliate Marketing, Featured, Online Strategy, Paid Search in General

Why Affiliate Marketing Does Not Have To Kill Your PPC Efforts

If there was one word or phrase that could summarize this blog post, it would be “DECISION-MAKING“. Many companies have multi-online advertising channels to drive sales, reinforce brand awareness and harness returning visitors and lifetime customers to their offering. In many instances, this is a standard best practice with many success stories. However, over time it becomes a “balancing-act” to try and manage every channel to prevent duplication of efforts, investment and brand control. This cannot be more evident when it comes to Affiliate Marketing and Paid Search. Let’s discuss… Over the years, I have not only heard the horror stories, I lived them and it’s a serious problem that needs to be handled very delicately. When you have an Affiliate Program and a PPC Strategy running together at the same … Read entire article »

Filed under: Affiliate Marketing, Google Adwords, Online Strategy, Paid Search in General