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5 Tips on How to Build a Successful PPC Marketing Consulting Business

5 Tips on How to Build a Successful PPC Marketing Consulting Business

When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. However, I have learned over the years that software that contains the latest “bells and whistles” will not make you a better marketer. In fact, in many instances, success is based on fundamental principles of Strategy, Execution, Analysis, Storytelling and most importantly Expectations. In this post, … Read entire article »

Filed under: Competitor Analysis, Google Adwords, Online Strategy, Paid Search in General

Geico Outspends Flo and Aaron Rodgers to Dominate PPC

Geico Outspends Flo and Aaron Rodgers to Dominate PPC

Alright, it’s quite obvious that these Insurance Companies are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in … Read entire article »

Filed under: Competitor Analysis, Paid Search in General