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Phone Calls Becoming More Important than Clicks in PPC Marketing

Phone Calls Becoming More Important than Clicks in PPC Marketing

In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to … Read entire article »

Filed under: Call Conversions, Conversion, Featured, Featured Articles, Online Strategy, Paid Search in General

Conversion Conference 2014 in San Francisco – What You Need to Know!

Conversion Conference 2014 in San Francisco – What You Need to Know!

One of the biggest failures in PPC Marketing is the lack of an effective landing page and the usability of the entire conversion funnel. Metrics such as CTR%, Quality Score, Impression Share, etc…. mean absolutely NOTHING, unless a conversion takes place. Too many times, I have seen PPC Performance drop significantly due to changes that were done to either the shopping cart, or a Web to Lead Form. So, if your asking yourself, “how can … Read entire article »

Filed under: Conferences, Conversion