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Google Channeling “Magazine Layouts” for Better Mobile User Experience

Google Channeling “Magazine Layouts” for Better Mobile User Experience

Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a … Read entire article »

Filed under: Display, Mobile

Adwords Display Performance Sinking? Facebook Ads to the Rescue

Adwords Display Performance Sinking? Facebook Ads to the Rescue

Yeah, I never thought I would be saying this, but with so many businesses struggling to keep their ROI% in check and those who are just starting out, Facebook’s Targeting Capabilities can be that life preserver you need to keep afloat. Over the past few years, I have been shifting some of my clients PPC Dollars into Facebook Ads, not so much for conversions, but for behavior and demographics data (which are goldmines) that can … Read entire article »

Filed under: Display, Facebook Ads, Google Adwords, Online Strategy

Systems, Search, Honeybees and The King Who Inspired Them All

Systems, Search, Honeybees and The King Who Inspired Them All

LAST NIGHT I was watching the award-winning documentary ‘Vanishing of the Bees’ about the global phenomenon of the disappearance of honeybees, also referred to as Colony Collapse Disorder (CCD). The disappearance of honeybees has been suggested that the use of systemic pesticides on monoculture crops is one cause the affect of CCD. At the beginning of the segment in the documentary that dove deeper into this causality was a quote by Dr. Martin Luther King … Read entire article »

Filed under: Display, Google Adwords, Online Strategy, Search Engine Optimization, Systems Thinking

Google’s Display Campaign Optimizer “Not Good” for Lead Quality

Google’s Display Campaign Optimizer “Not Good” for Lead Quality

Everyone knows the saying “Fish where the Fish are”. However, when it comes to Google Optimization tools, I often think of the phrase “Only Fish where the GOOD fish are“. What scares me the most about this tool is that the automation and optimization is NOT based on the Quality of Conversions, just the Quantity of Conversions. With that said, it could be a recipe for disaster and the only one who wins is Google’s … Read entire article »

Filed under: Display, Google Adwords