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Interview with Barry Schwartz of the Jewish Ad Network

Interview with Barry Schwartz of the Jewish Ad Network

In today’s online marketing world, we have become increasingly skeptical about jumping onto that next Ad platform that offers new and improved “bells & whistles” but in reality its just another “me-too” type startup looking to get a piece of market share. However, there is one company that has emerged onto the scene that doesn’t promote shiny bells and whistles, but rather harnesses one of the oldest and trusted forms of social media – email … Read entire article »

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Exclusive Interview With Trellian’s Direct Search Network

Exclusive Interview With Trellian’s Direct Search Network

SemGeek is proud to present an exclusive online interview with the team at Trellian about their New and Exciting Direct Search Network. —————————————————————————————————————————————————– Question #1: Can you tell us a little more about the new Trellian Direct Search Network as well as the benefit it provides for the typical advertiser who is already using Traditional Search Engine Marketing? Answer: The Trellian Direct Search Network is a direct navigation platform. Direct search or direct navigation as most of your audience … Read entire article »

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An Exclusive Interview with Paul Pellman – CEO of Click Forensics, Inc.

An Exclusive Interview with Paul Pellman – CEO of Click Forensics, Inc.

SemGeek.com is proud to present an Exclusive Online Interview with Paul Pellman, CEO of Click Forensics This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage Interview Questions Question #1: Can you tell our audience a little more about your role as CEO at Click Forensics? For example, what does a typical day consist of? Answer: Well, there are no typical days when you’re the CEO of an … Read entire article »

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An Exclusive Interview with Allen Hammock of LookSmart.com

An Exclusive Interview with Allen Hammock of LookSmart.com

SemGeek.com is proud to present an Exclusive Online Interview with Allen Hammock, Director of Technical Sales for Looksmart.com. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage. Interview Questions Question #1: Can you tell our audience a little more about your role at LookSmart? Answer: I’ve served LookSmart in various sales, marketing and technical roles since 2004, working to help define our leadership position in … Read entire article »

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An Exclusive Interview with Rochelle Sanchirico of Washington Post Digital

SemGeek is proud to present an exclusive online interview with Rochelle Sanchirico, Senior Director of Acquisition Marketing for Washington Post Digital. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES Chicago 2009 Blog & Q&A Coverage. Interview Questions: Question #1: Can you tell our audience a little more about your role as Sr. Director of Acquisition Marketing at Washington Post Digital? What does a typical day consist of? Answer: In my acquisition marketing role, I manage the team that is responsible for driving traffic and conversions to washingtonpost.com and its product verticals.  Methods include online paid media, e-mail marketing, social media, paid and organic search, as well as grassroots marketing and leveraging our own media properties.  The day can really vary—I enjoy thinking strategically as … Read entire article »

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Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

In my second and final installment  of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist respectfully. However, we all must acknowledge one thing. Regardless of anyone’s biased opinion, there is one constant that everyone … Read entire article »

Filed under: Exclusive Interviews, Paid Search in General

Classifying PPC Marketing? Is It An Art Or A Science? Part 1

Classifying PPC Marketing? Is It An Art Or A Science? Part 1

Ok, let’s be honest, we all know the answer is going to be BOTH. However, we must ask ourselves, what’s the secret sauce that makes it more successful. Is it the seasoned experience and “outside the box” creativity or is it by default? Over the years, PPC has matured so quickly that it’s almost difficult to remember what it was like to simply “bid your way to the top” with Goto.com (Yahoo) or to understand … Read entire article »

Filed under: Exclusive Interviews, Featured

Exclusive Interview with Christine Churchill, President of KeyRelevance

Exclusive Interview with Christine Churchill, President of KeyRelevance

SemGeek is proud to present an exclusive online interview with Christine Churchill, President of KeyRelevance. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Christine Churchill:Christine Churchill is president of KeyRelevance.com, a full-service Dallas search engine marketing company offering search engine optimization, web analytics, social media marketing, and pay-per-click management services. KeyRelevance's clients range from small businesses to large publicly-traded companies and … Read entire article »

Filed under: Exclusive Interviews, SES Conference Coverage

Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.

Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.

SemGeek is proud to present an exclusive online interview with David Roth, Director of Search Marketing at Yahoo. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About David RothDavid guides SEM and SEO strategy across all Yahoo properties, overseeing programs, managing infrastructure teams, and establishing internal best practices and campaign management standards. He has 10 years of SEM experience, recently working with … Read entire article »

Filed under: Exclusive Interviews, SES Conference Coverage, Yahoo Search

Exclusive Interview with Craig Danuloff, Founder & President of ClickEquations

Exclusive Interview with Craig Danuloff, Founder & President of ClickEquations

SemGeek is proud to present an exclusive online interview with Craig Danuloff, Founder and President of ClickEquations. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Craig Danuloff: Craig has been at the forefront of online commerce and marketing since 1994, when he founded iCat Corporation, one of the first ecommerce software companies. He has been profiled in Forbes, featured on CNBC, and … Read entire article »

Filed under: Exclusive Interviews, ppc software, SES Conference Coverage