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2015 – The Year of the Stock Portfolio in PPC Marketing

2015 – The Year of the Stock Portfolio in PPC Marketing

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of … Read entire article »

Filed under: Bing Ads, Facebook Ads, Featured Articles, Google Adwords, Yahoo Search

Adwords Display Performance Sinking? Facebook Ads to the Rescue

Adwords Display Performance Sinking? Facebook Ads to the Rescue

Yeah, I never thought I would be saying this, but with so many businesses struggling to keep their ROI% in check and those who are just starting out, Facebook’s Targeting Capabilities can be that life preserver you need to keep afloat. Over the past few years, I have been shifting some of my clients PPC Dollars into Facebook Ads, not so much for conversions, but for behavior and demographics data (which are goldmines) that can … Read entire article »

Filed under: Display, Facebook Ads, Google Adwords, Online Strategy

A Systemic Approach to Pay-Per-Click (PPC) Advertising

A Systemic Approach to Pay-Per-Click (PPC) Advertising

ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »

Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking

How Facebook Ads Can Help Your Next Google Display Campaign Strategy

How Facebook Ads Can Help Your Next Google Display Campaign Strategy

Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars. In this post, I will … Read entire article »

Filed under: Facebook Ads, Featured, Google Adwords, Online Strategy, Paid Search in General, PPC Analysis & Case Studies