Adwords Display Performance Sinking? Facebook Ads to the Rescue
Yeah, I never thought I would be saying this, but with so many businesses struggling to keep their ROI% in check and those who are just starting out, Facebook’s Targeting Capabilities can be that life preserver you need to keep afloat. Over the past few years, I have been shifting some of my clients PPC Dollars into Facebook Ads, not so much for conversions, but for behavior and demographics data (which are goldmines) that can … Read entire article »
Filed under: Display, Facebook Ads, Google Adwords, Online Strategy
A Systemic Approach to Pay-Per-Click (PPC) Advertising
ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »
Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking
How Facebook Ads Can Help Your Next Google Display Campaign Strategy
Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars. In this post, I will … Read entire article »
Filed under: Facebook Ads, Featured, Google Adwords, Online Strategy, Paid Search in General, PPC Analysis & Case Studies
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