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Interview with Barry Schwartz of the Jewish Ad Network

Interview with Barry Schwartz of the Jewish Ad Network

In today’s online marketing world, we have become increasingly skeptical about jumping onto that next Ad platform that offers new and improved “bells & whistles” but in reality its just another “me-too” type startup looking to get a piece of market share. However, there is one company that has emerged onto the scene that doesn’t promote shiny bells and whistles, but rather harnesses one of the oldest and trusted forms of social media – email … Read entire article »

Filed under: Exclusive Interviews, Featured Articles, Online Strategy

10 Mistakes Startup Companies Should Avoid in PPC Marketing

10 Mistakes Startup Companies Should Avoid in PPC Marketing

Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “overwhelmed” when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Too many times, this approach can be a disaster. In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to … Read entire article »

Filed under: Conferences, Featured Articles, Online Strategy, Paid Search in General, startups, Web Analytics

Phone Calls Becoming More Important than Clicks in PPC Marketing

Phone Calls Becoming More Important than Clicks in PPC Marketing

In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to … Read entire article »

Filed under: Call Conversions, Conversion, Featured, Featured Articles, Online Strategy, Paid Search in General

2015 – The Year of the Stock Portfolio in PPC Marketing

2015 – The Year of the Stock Portfolio in PPC Marketing

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of … Read entire article »

Filed under: Bing Ads, Facebook Ads, Featured Articles, Google Adwords, Yahoo Search

The Importance of Storytelling in PPC Marketing

The Importance of Storytelling in PPC Marketing

When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »

Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General, Web Analytics

If W. Edwards Deming Were a Search Engine Marketer…

If W. Edwards Deming Were a Search Engine Marketer…

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds the most value to your customer. In Paid Search it is easy to get lost … Read entire article »

Filed under: Featured, Featured Articles, Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, Quality, Systems Thinking

Keyword Research Tip: The “Real Goldmines” Are In Your Content!

Keyword Research Tip: The “Real Goldmines” Are In Your Content!

In any Paid Search Strategy, the obvious goal is to drive as much “qualified” traffic to your website as possible, while at the same time trying to keep the costs down. Many of us search marketers were trained to use keyword tools as the catalyst for identifying the most trafficked keywords and we would just copy/paste them into the Adgroups. Well, in the past 10 years or so, the “bid you way to the top” method … Read entire article »

Filed under: Featured, Featured Articles, Paid Search in General

Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising

Optimizing Paid Search & Landing Pages for TV, Radio and Print Advertising

Here’s a quick summary: When using both on-line & off-line channels such as TV, Radio and Print, it’s very important to “Bridge the Gap” (hence, the photo to the left) amongst the different channels and continue the messaging process from start of Ad/commercial to the visit to the website. The goal of integrating the online with off-line is to make the experience seem seamless. Why, because consumers will remember that and most have the expectation already … Read entire article »

Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General