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adCenter Finally “Comes of Age” with New Agency Enablement Feature
I know it might be a little late to the game, but adCenter recently announced on August 15th, they announced their new Agency Enablement feature that will make account management of adCenter campaigns much more efficient. It’s not the BEST name in the PPC world, but never the less, it’s HUGE step forward for adCenter to help agencies spend more money in Yahoo/Bing. Now most PPC Agencies are probably using 3rd party software such as … Read entire article »
Filed under: Featured, MSN AdCenter, Paid Search in General
Fantasy Football Sites Leverage PPC Marketing to Win Over Members
As a fan of playing Fantasy Football, which allows me to stare at my computer on Sunday afternoons hoping for one of my players to score a touchdown, I thought it would be cool idea to analyze how these Fantasy Sports sites are performing in PPC Marketing. Performance meaning “keywords, text ads, budgets, etc…) From my quick research, with the help of Spyfu.com, I discovered some interesting finds as well as some pretty lackluster efforts … Read entire article »
Filed under: Featured, Paid Search in General, PPC Analysis & Case Studies
Is Google’s New Matching Behavior that Big of a Deal?
We all know that Google is constantly rolling out new bells and whistles that mostly pertained to get more clicks and budget out of the advertisers budget. With that said, their latest innovation which expands the traditional “phrase” and [exact] match rules will now include misspellings, singular/plural forms, stemmings, accents, abbreviations and other variants <– (this one needs to be monitored). According to Google, “based on our research and testing, we believe these changes will be … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General
The Importance of Storytelling in PPC Marketing
When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »
Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General, Web Analytics
If W. Edwards Deming Were a Search Engine Marketer…
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds the most value to your customer. In Paid Search it is easy to get lost … Read entire article »
Filed under: Featured, Featured Articles, Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, Quality, Systems Thinking
Tips on How to Maximize Lead Quality in PPC Marketing
One of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Some would say that doesn’t matter to them, as they feel their job is to just drive leads and keep the ROAS% within their threshold, while others to strive for perfection and count on their clients for future referrals. Well, for those who don’t care about lead quality, that is just … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Google’s Call Metrics is Latest Push To Own The PPC Call Tracking Market
In a recent post from Google’s Inside Adwords Blog, Google has officially released Call Metrics to all advertisers to the US and Canada regions. This is a significant update to the Adwords Platform because Google is once again taking business away from other Pay-Per-Call companies. Of course with this full release, Google is increasing the costs for this service so they can please their shareholders. However, it’s not so bad for the advertiser because they … Read entire article »
Filed under: Featured, Google Adwords, ppc software
Understanding Google’s “Top vs. Side” Segmentation
The first thing that comes to mind when I look at “Top vs. Side” Segmentation, was Google’s decision to stop offering the “position preference” option back in April. But, I have a strange “spidy sense” type of feeling that they will bring it back in a more dynamic form based on the data being retrieved from this new feature. Google’s recent rolling out of their new “bell and whistle” called Top vs. Side Ad Performance … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General
Google Allows Illegal Wire Tapping Companies to Advertise in Adwords
With all of news coming out of London and Rupert Murdoch’s Phone Hacking Scandal with the British tabloid News of the World, as well as the mounting concern of Identity Theft these days, I wanted to see if there was anyone trying to promote Illegal Phone Tapping or Wire-Tapping. Well, it didn’t take too long to see some advertisers trying sell either Phone Tapping and Spy Equipment, but also tips on how to hack someones … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience
Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another agency because they think all agencies are the same and will “rob them” blind. It is this “up-hill battle” to persuade them to go with you which makes me both “pissed off” and “fortunate” that these agencies are still out there. … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
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