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Exclusive Interview With Trellian’s Direct Search Network
SemGeek is proud to present an exclusive online interview with the team at Trellian about their New and Exciting Direct Search Network. —————————————————————————————————————————————————– Question #1: Can you tell us a little more about the new Trellian Direct Search Network as well as the benefit it provides for the typical advertiser who is already using Traditional Search Engine Marketing? Answer: The Trellian Direct Search Network is a direct navigation platform. Direct search or direct navigation as most of your audience … Read entire article »
Filed under: Exclusive Interviews, Featured, ppc software
Blockbuster Shows Lackluster PPC Strategy To Compete With Gamefly
Whether you are a Netflix junkie like myself, or a past loyal customer of Blockbuster, I was quite surprised to see a very “Non-Holistic” online strategy. For example, Blockbuster has a Display Ad on Yahoo promoting their Blockbuster by Mail service, to ultimately compete with NetFlix and Gamefly. For example, if you read this recent article from PC World entitled “Blockbuster takes Aim at Gamefly” by Jared Newman, you will get a better idea on … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers
Have you ever created a well thought out PPC Strategy supported by a strong foundation of relevancy from the campaign level down to the landing page level and you are finding yourself grasping at straws to increase conversions so that the client doesn’t think that their investment in you was not a waste? Well, there can be many reasons why the cash register is not ringing that are outside of your PPC efforts, and the … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General, Web Analytics
Google Video Placement Showing Signs of Misguided Misplacement
Throughout the work day, I come across different strategy ideas to try and stimulate new conversions and testing opportunities for my clients. And on days like this, I just have the need to rant a little because what I noticed will make it more difficult for me to sell this strategy. For example, I wanted to provide a new PPC strategy surrounding Display Advertising using Google’s Video Placement through Youtube. Furthermore, the goal was to … Read entire article »
Filed under: Featured, Google Adwords, PPC Display Advertising
Branding As a PPC Strategy Is Making A Comeback
No matter how you look at it, bidding on your own brand term ultimately comes down to protection. For example, protection from false claims, unethical affiliates and resellers especially in this ever so-sensitive world of Trademark Infringements, it’s quite obvious that the Brand Campaign by itself will always be your most important campaign in terms of overall PPC ROAS%. Moreover, if you have had similar “friendly disagreements” with clients and/or even “In-House” higher ups that … Read entire article »
Filed under: Affiliate Marketing, Featured, Online Strategy, Paid Search in General
Yahoo Search Planning on Improving International Search Networks with Bing Alliance
I figured this has been an OLD ISSUE for years, but it’s just hard to imagine that some Search Engine Advertising Platforms still do not make it easy for anyone to spend their Ad dollars across global networks. Google has quickly succeeded at this by allowing any typical search account to drive traffic across all countries and search networks with a click of a button. However Yahoo still has not adapted to this, but as … Read entire article »
Filed under: Featured, MSN AdCenter, Yahoo Search
Why Leveraging Facebook Advertising Is Key To Future PPC Success
I strongly believe that PPC Marketing is starting to (or will soon) shift its main focus from competitive Search Networks back to the Display Advertising Networks in order to enable online advertisers to better learn and understand the behavioral trends that will complete the conversion cycle from searcher to loyal customer. I also believe that the STRICT business objectives of the “immediate conversion” as the main deciding factor on determining success will be downplayed as … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
An Exclusive Interview with Paul Pellman – CEO of Click Forensics, Inc.
SemGeek.com is proud to present an Exclusive Online Interview with Paul Pellman, CEO of Click Forensics This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage Interview Questions Question #1: Can you tell our audience a little more about your role as CEO at Click Forensics? For example, what does a typical day consist of? Answer: Well, there are no typical days when you’re the CEO of an … Read entire article »
Filed under: Exclusive Interviews, Featured, SES Conference Coverage
An Exclusive Interview with Allen Hammock of LookSmart.com
SemGeek.com is proud to present an Exclusive Online Interview with Allen Hammock, Director of Technical Sales for Looksmart.com. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage. Interview Questions Question #1: Can you tell our audience a little more about your role at LookSmart? Answer: I’ve served LookSmart in various sales, marketing and technical roles since 2004, working to help define our leadership position in … Read entire article »
Filed under: Exclusive Interviews, Featured
Classifying PPC Marketing? Is It An Art Or A Science? Part 1
Ok, let’s be honest, we all know the answer is going to be BOTH. However, we must ask ourselves, what’s the secret sauce that makes it more successful. Is it the seasoned experience and “outside the box” creativity or is it by default? Over the years, PPC has matured so quickly that it’s almost difficult to remember what it was like to simply “bid your way to the top” with Goto.com (Yahoo) or to understand … Read entire article »
Filed under: Exclusive Interviews, Featured
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