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The Importance of Storytelling in PPC Marketing
When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »
Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General, Web Analytics
If W. Edwards Deming Were a Search Engine Marketer…
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds the most value to your customer. In Paid Search it is easy to get lost … Read entire article »
Filed under: Featured, Featured Articles, Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, Quality, Systems Thinking
Tips on How to Maximize Lead Quality in PPC Marketing
One of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Some would say that doesn’t matter to them, as they feel their job is to just drive leads and keep the ROAS% within their threshold, while others to strive for perfection and count on their clients for future referrals. Well, for those who don’t care about lead quality, that is just … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Google’s Call Metrics is Latest Push To Own The PPC Call Tracking Market
In a recent post from Google’s Inside Adwords Blog, Google has officially released Call Metrics to all advertisers to the US and Canada regions. This is a significant update to the Adwords Platform because Google is once again taking business away from other Pay-Per-Call companies. Of course with this full release, Google is increasing the costs for this service so they can please their shareholders. However, it’s not so bad for the advertiser because they … Read entire article »
Filed under: Featured, Google Adwords, ppc software
Understanding Google’s “Top vs. Side” Segmentation
The first thing that comes to mind when I look at “Top vs. Side” Segmentation, was Google’s decision to stop offering the “position preference” option back in April. But, I have a strange “spidy sense” type of feeling that they will bring it back in a more dynamic form based on the data being retrieved from this new feature. Google’s recent rolling out of their new “bell and whistle” called Top vs. Side Ad Performance … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General
Google Allows Illegal Wire Tapping Companies to Advertise in Adwords
With all of news coming out of London and Rupert Murdoch’s Phone Hacking Scandal with the British tabloid News of the World, as well as the mounting concern of Identity Theft these days, I wanted to see if there was anyone trying to promote Illegal Phone Tapping or Wire-Tapping. Well, it didn’t take too long to see some advertisers trying sell either Phone Tapping and Spy Equipment, but also tips on how to hack someones … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience
Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another agency because they think all agencies are the same and will “rob them” blind. It is this “up-hill battle” to persuade them to go with you which makes me both “pissed off” and “fortunate” that these agencies are still out there. … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
5 “Grassroots” Tips To Effective PPC Keyword Research
Keyword Research Software and Tools are getting better all of the time and yes they have value. However, sometimes the most effective keyword research DOES NOT require a single penny. In fact, it’s Free, available and most of the time “Right in front of you’re face” and you don’t even realize it. The only thing it requires is some past experience, CREATIVITY and “outside the box” thinking. Are you intrigued yet? Let me discuss…. #1 Content … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
How Facebook Ads Can Help Your Next Google Display Campaign Strategy
Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars. In this post, I will … Read entire article »
Filed under: Facebook Ads, Featured, Google Adwords, Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Top 6 Misperceptions of PPC Marketing
The motivation for this post comes from years of hearing things about how to succeed with PPC Marketing. There are people who think a good PPC Marketer is all about passing the Adwords Professional Exams, and others who think that buying their way into Adwords and taking suggestions from Google is the way to go. I have to disagree completely with both of them. Understanding Paid Search best practices is one thing. But knowing and … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
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