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Phone Calls Becoming More Important than Clicks in PPC Marketing

Phone Calls Becoming More Important than Clicks in PPC Marketing

In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to … Read entire article »

Filed under: Call Conversions, Conversion, Featured, Featured Articles, Online Strategy, Paid Search in General

Is Perfecting PPC Campaign Structures Driving You Crazy?

Is Perfecting PPC Campaign Structures Driving You Crazy?

  Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General, PPC Classroom

Hertz Rental Car Winning in PPC Marketing

Hertz Rental Car Winning in PPC Marketing

The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find … Read entire article »

Filed under: Featured, Paid Search in General

The Importance of Rehabilitation in PPC Marketing

The Importance of Rehabilitation in PPC Marketing

Have you ever found yourself staring at PPC campaigns and wonder what else can I do to “move the needle”, especially after countless months of analyzing search queries, A/B Tests and Multivariate Ad Testing? If so, you’re not alone. In fact, its a very common dilemma which requires a vision of simplicity all the way from the birth of the initial launch date. In this post, I will talk about a few ideas to help … Read entire article »

Filed under: Featured, Paid Search in General, PPC Classroom

adCenter Finally “Comes of Age” with New Agency Enablement Feature

adCenter Finally “Comes of Age” with New Agency Enablement Feature

I know it might be a little late to the game, but adCenter recently announced on August 15th, they announced their new Agency Enablement feature that will make account management of adCenter campaigns much more efficient. It’s not the BEST name in the PPC world, but never the less, it’s HUGE step forward for adCenter to help agencies spend more money in Yahoo/Bing. Now most PPC Agencies are probably using 3rd party software such as … Read entire article »

Filed under: Featured, MSN AdCenter, Paid Search in General

Fantasy Football Sites Leverage PPC Marketing to Win Over Members

Fantasy Football Sites Leverage PPC Marketing to Win Over Members

As a fan of playing Fantasy Football,  which allows me to stare at my computer on Sunday afternoons hoping for one of my players to score a touchdown, I thought it would be cool idea to analyze how these Fantasy Sports sites are performing in PPC Marketing. Performance meaning “keywords, text ads, budgets, etc…) From my quick research, with the help of Spyfu.com, I discovered some interesting finds as well as some pretty lackluster efforts … Read entire article »

Filed under: Featured, Paid Search in General, PPC Analysis & Case Studies

Is Google’s New Matching Behavior that Big of a Deal?

Is Google’s New Matching Behavior that Big of a Deal?

We all know that Google is constantly rolling out new bells and whistles that mostly pertained to get more clicks and budget out of the advertisers budget. With that said, their latest innovation which expands the traditional “phrase” and [exact] match rules will now include misspellings, singular/plural forms, stemmings, accents, abbreviations and other variants <– (this one needs to be monitored).   According to Google, “based on our research and testing, we believe these changes will be … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General

The Importance of Storytelling in PPC Marketing

The Importance of Storytelling in PPC Marketing

When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »

Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General, Web Analytics

If W. Edwards Deming Were a Search Engine Marketer…

If W. Edwards Deming Were a Search Engine Marketer…

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds the most value to your customer. In Paid Search it is easy to get lost … Read entire article »

Filed under: Featured, Featured Articles, Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, Quality, Systems Thinking

Tips on How to Maximize Lead Quality in PPC Marketing

Tips on How to Maximize Lead Quality in PPC Marketing

One of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Some would say that doesn’t matter to them, as they feel their job is to just drive leads and keep the ROAS% within their threshold, while others to strive for perfection and count on their clients for future referrals. Well, for those who don’t care about lead quality, that is just … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General