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PPC Marketing. It’s Not the Size that Matters. It’s How You Use It
Yes, we are talking about the size of PPC Marketing. Bigger is not always Better in this Industry and when we hear about advertisers bragging about having thousands of keywords, text ads, negatives, etc.. it does not sound impressive to me, it sounds like there might be a problem. Furthermore, when I hear something like this, I often believe this is more of a “Strategy Issue” then the typical “blocking and tackling” tactics. With that … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Big Changes Coming to Yahoo/Bing Trademark Policy
Mark your calendars on March 3rd, 2011 because there is a Trademark Policy change coming from Microsoft for the Bing/Yahoo platform. You don’t have the read all of the details, but in essence it screams “We need more market share and we can do this by allowing everyone to bid on each others Trademark search terms.” In retrospect, this is good for the Affiliate and Reseller Advertisers and not so much for the companies themselves. … Read entire article »
Filed under: Featured, MSN AdCenter, Paid Search in General, Yahoo Search
Strategies to Overcome Adwords Image Ad Disapprovals
One of the “not so sexy” elements of PPC management is the constant tug of war that goes one with Google’s Editorial process with regards to their Display Network Platform. Throughout any given day, we all find new ways to beat the system, or in some cases avoid the dreaded client call where you have the “I know, but it’s Google, not me” conversation. In this short blog post, I have provided some … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General, PPC Display Advertising
Does Google’s Site Exclusion Protection of Search Partners Need To Be Revisited?
For many of us PPC Geeks out there using the Display Network, we love the ability to EXCLUDE irrelevant or under-performing websites that are in the Network. We also have the ability to manually choose which websites to advertise on. However, wouldn’t it be nice to be able to have the same functionality within Google’s Search Partners? You know, the ability to optimize through “Relevancy” and “Conversions”? Isn’t that a crucial part of Google’s marketing? … Read entire article »
Filed under: Featured, Google Adwords
Is PPC Becoming the Cheap Beer of The Internet Marketing Industry?
As someone who treats PPC like an exquisite Micro-Brew that goes well with any fine meal, I am somewhat dumbfounded by the lack of strategy and overall mindset of what I am seeing in the Industry. I also cannot blame the clients as they are getting what they pay for. The problem, however, is that the client doesn’t have a clue as to what they are getting, other than they gave this agency $500 and … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Attention Sales Teams! PPC Marketers are More Than Just Geeks!
Based on the title of this post, you kinda get the picture that just because us PPC Geeks can figure out a Quality Score Algorithm doesn’t mean that we cannot switch gears and help increase the client pipeline. In fact, in my opinion, more sales teams should almost always utilize a PPC expert’s opinion and have them scope out a potential prospect before they start setting false expectations. We all know that the Sales Team … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Tips on How To Better Visualize Effective PPC Strategies
Have you ever realized that it can sometimes be a difficult task to communicate and demonstrate to a client or C-level executive what your PPC strategy actually looks like? Have you ever felt they just do not fully understand the complexity no matter how many times you try and explain it? Well, after many years in both the “Agency” and “In-House” world, I have put together a few tips on how to effectively visualize your … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Privacy Software Companies Take Aim At Google’s Remarketing Tool
In the Political World, online privacy has always been a hot topic, especially when it comes to Behavioral Targeting. Today, many companies provide this service, including Google with their own Remarketing Tool. In keeping with this trend of using Cookie Technology to follow everyone around web that will allow advertisers to push Branding and Messaging, I came across a very interesting online interview entitled “Q&A Getting People to Pay for Privacy” by Jennifer Valentino-DeVries on … Read entire article »
Filed under: Featured, Google Adwords, PPC Display Advertising
Why PPC Marketers Should Adopt A More “Stock Portfolio Approach” To Their Strategies
With the latest Buzz about the return of Gordon Gekko on the Big Screen with the Latest Movie “WALL STREET: Money Never Sleeps“, I figured it was the right time to write a post about how some of the smaller Search Engine Advertising Platforms, such as Looksmart, who have been evangelizing their “Stock Portfolio” approach to their existing customers and prospects. In this post, I want to discuss a different approach to search engine visibility … Read entire article »
Filed under: Featured, Paid Search in General
Exclusive Interview With Trellian’s Direct Search Network
SemGeek is proud to present an exclusive online interview with the team at Trellian about their New and Exciting Direct Search Network. —————————————————————————————————————————————————– Question #1: Can you tell us a little more about the new Trellian Direct Search Network as well as the benefit it provides for the typical advertiser who is already using Traditional Search Engine Marketing? Answer: The Trellian Direct Search Network is a direct navigation platform. Direct search or direct navigation as most of your audience … Read entire article »
Filed under: Exclusive Interviews, Featured, ppc software
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