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Salute to Cyber Monday: “20 Great Gifts for the Green Geek in Your Life”

Salute to Cyber Monday: “20 Great Gifts for the Green Geek in Your Life”

As a salute to Cyber Monday, here is a great list of 20 gifts for us “Green Geeks” out there provided by The E-Advisor Blog. According to E-Advisor “If you haven’t yet joined the green revolution, then you probably don’t know what exactly they’d want or need, or whether or not they already have it. So before you undertake exhaustive research in your quest to find the perfect gift, peruse these items and determine if … Read entire article »

Filed under: Funny Stuff

Super Bowl PPC Advertisers Are Missing Their Audiences

In the previous SemGeek post, Inglourious-basterds-proving-to-be-savvy-ppc-marketers, I praised the efforts by the PPC Advertiser who creatively promoted the movie Inglorious Basterds. However, when I started searching on different concatenations of the HEAD term “Super Bowl”, such as “the super bowl”, “superbowl”, “the super bowl party”, etc.. I immediately noticed that a majority of the advertisers were not taking advantage of this and reserving 5 minutes with a simple keyword tool or even common sense, could help their website connect with more visitors at a probably lower CPC. There’s alot to be left on the table, especially if you provide a service or sell a product online that is very time sensitive such as the days leading up to the Super Bowl. Just like with this blog article, I am taking advantage … Read entire article »

Filed under: Funny Stuff, Online Strategy, Paid Search in General

Inglourious Basterds Proving To Be Savvy PPC Marketers

Since Super Bowl XLIV is closely approaching, and there is alot of hype surrounding the upcoming TV Commercials, I figured I’d do a quick Google Search to see what types of advertisers are entering into the PPC game in lieu of the Big Game. Well, to my surprise, I noticed a very clever approach by Quentin Tarantino’s latest movie Inglorious Basterds where they are bidding on the search term “Super Bowl” and trying to reach this specific audience with the message that tries to persuade the searcher that if their favorite NFL team is not in the Super Bowl to watch their movie instead. You may be saying “what’s the big deal? why is this worth a blog post?” Well, it’s significant because of how it is used, what it’s saying … Read entire article »

Filed under: Funny Stuff, Online Strategy, Paid Search in General, PPC Analysis & Case Studies

MSN AdCenter Desktop PPC Tool Leaves PPC Mac People In The Dark

MSN AdCenter Desktop PPC Tool Leaves PPC Mac People In The Dark

As MSN AdCenter continues to remain at the bottom of the SEM (Market Share) Pool, you would think that Microsoft would put their rivalry with Apple aside and focus their efforts on the PPC advertiser and not their Egos. It's surprising, because their support team is pretty good and listens well to their clients, while their online interface and everything else is not that impressive. Imagine the growth possibilities if they would just make it … Read entire article »

Filed under: Funny Stuff, MSN AdCenter

10 Things About SemGeek You Probably Did Not Know

10 Things About SemGeek You Probably Did Not Know

Once in a while I like to step away from the seriousness of PPC and Search Marketing and have some fun once in a while. (People who know me, are saying yeah right?) So, sit back and enjoy the things you may not know about me. #1. Model Airplane Champion: I was once a Jr. Champion of the East Coast Division of the AMA. No, not the American Medical Association, but the Academy of Model Aeronautics. … Read entire article »

Filed under: Funny Stuff

Hey, Search Marketers Need Love Too? And Also Have A Sense of Humor

Hey, Search Marketers Need Love Too? And Also Have A Sense of Humor

SemGeek has decided put aside the dry, technical jargon of everyday Search Geekdom and write a few humorous depictions of Search Marketers and how we are not only attractive to Head Hunters and Recruiters, but also in our personal lives especially at the bar when trying to hook up. Isn't it time to poke a little humor into our miserable, screaming client-ish, bleeding red eye at 4pm jobs? Name: C'mon, just Google my damn name:Occupation: GoogleLikes: Not … Read entire article »

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How Google Adwords Is Like Pledging A Fraternity

How Google Adwords Is Like Pledging A Fraternity

From time to time, I need to shake things up on SemGeek and with this post I am hoping that I have not disappointed you! My last blog post like this was when I blogged about the following "Top 10 Reasons Why You Should Never Drink While Doing Google Adwords" and now I am discussing the analogy of pledging a College Fraternity is just like starting up a new Google Adwords Account. Let’s have some fun … Read entire article »

Filed under: Funny Stuff, Google Adwords, Paid Search in General

Top 10 Reasons Why You Should Never Drink While Working in PPC

Top 10 Reasons Why You Should Never Drink While Working in PPC

After 100+ blog posts it becomes difficult to find new content that is interesting to talk about. So, with that said, here’s a post that is a little “off the rocker” or shall I way “off the wagon”. If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if … Read entire article »

Filed under: Funny Stuff, Google Adwords