If there was one word or phrase that could summarize this blog post, it would be “DECISION-MAKING“. Many companies have multi-online advertising channels to drive sales, reinforce brand awareness and harness returning visitors and lifetime customers to their offering. In many instances, this is a standard best practice with many success stories. However, over time it becomes a “balancing-act” to try and manage every channel to prevent duplication of efforts, investment and brand control. This cannot be more evident when it comes to Affiliate Marketing and Paid Search. Let’s discuss… Over the years, I have not only heard the horror stories, I lived them and it’s a serious problem that needs to be handled very delicately. When you have an Affiliate Program and a PPC Strategy running together at the same … Read entire article »