If W. Edwards Deming Were a Search Engine Marketer…
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds the most value to your customer. In Paid Search it is easy to get lost … Read entire article »
Filed under: Featured, Featured Articles, Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, Quality, Systems Thinking
Why PPC Marketing is Becoming a Universal Language
Recently, I was asked to review an Adwords account that was in a completely different language. At first, I was a little skeptical about how effective I could be at understanding the account, especially since I could not understand any of the keywords, text ads and landing pages. But honestly, I was surprised to know that it did not matter all that much and I came to realization that “in this case” Strategy was just … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!
In a past article on Semgeek, entitled “Tips on How to Maximize Lead Quality in PPC Marketing“, I mentioned that one of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Well, it looks like Google is taking it a step further and rewarding advertisers for phone call volume by “tweaking” the Quality Score Algorithm to support it. However, one big issue … Read entire article »
Filed under: Google Adwords
Google Display Network Is The Focus of Huge Profits for Shareholders
Who didn’t see this coming? It’s not surprising that Google’s Display Network Revenue increase by 28% and CPC’s increase by 5% from last year. According to CNBC’s article Google Earnings Blow Past Expectations, they state “Aggregate paid clicks, which come from ads on Google sites and its AdSense partners, rose 28 percent from a year earlier and the average cost-per-click increased 5 percent from a year earlier. Though, cost-per-click was down sequentially by 5 percent … Read entire article »
Filed under: Google Adwords, PPC Display Advertising
Systems, Search, Honeybees and The King Who Inspired Them All
LAST NIGHT I was watching the award-winning documentary ‘Vanishing of the Bees’ about the global phenomenon of the disappearance of honeybees, also referred to as Colony Collapse Disorder (CCD). The disappearance of honeybees has been suggested that the use of systemic pesticides on monoculture crops is one cause the affect of CCD. At the beginning of the segment in the documentary that dove deeper into this causality was a quote by Dr. Martin Luther King … Read entire article »
Filed under: Display, Google Adwords, Online Strategy, Search Engine Optimization, Systems Thinking
Reasons Why Google Needs to Stay Away From Politics
When Politicians start talking about Google as “corporate evil” all it does is stir up their political base, especially those who do not understand how Google’s algorithm works. Regardless of Political Party affiliation, it’s NEVER a good thing to have a former Senator and Presidential Candidate come out and say they are being mistreated by Google because of their political views. Well, it’s apparent that Google is now in “Reputation Management” Mode and trying to … Read entire article »
Filed under: Google Adwords, Paid Search in General, Politics
A Systemic Approach to Pay-Per-Click (PPC) Advertising
ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »
Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking
Understanding Variation in PPC Data | Principles of Variable Data Analysis
“LOOK EVERYWHERE and you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data. That sentence could not be more valid when considering management and optimization activities of paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Walter Shewart, W. Edwards Deming, Joseph Juran or Donald Wheeler but in my opinion he is equally … Read entire article »
Filed under: Google Adwords, Paid Search in General, PPC Analysis & Case Studies
Google’s Display Campaign Optimizer “Not Good” for Lead Quality
Everyone knows the saying “Fish where the Fish are”. However, when it comes to Google Optimization tools, I often think of the phrase “Only Fish where the GOOD fish are“. What scares me the most about this tool is that the automation and optimization is NOT based on the Quality of Conversions, just the Quantity of Conversions. With that said, it could be a recipe for disaster and the only one who wins is Google’s … Read entire article »
Filed under: Display, Google Adwords
10 Things The Adwords Certification Cannot Teach You
Being Google Adwords Certified can only be a good thing to have under your belt. However, it’s hard to believe that just because you are certified, doesn’t make you successful, nor reputable. In fact, much of the “needle moving” of campaign success is not based on an exam question. It’s comprised of experience, strategy and an intimate understanding of the client’s goals, objectives and knowledge of their product or service. So below are 10 things … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
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