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5 Tips on How to Build a Successful PPC Marketing Consulting Business

5 Tips on How to Build a Successful PPC Marketing Consulting Business

When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. However, I have learned over the years that software that contains the latest “bells and whistles” will not make you a better marketer. In fact, in many instances, success is based on fundamental principles of Strategy, Execution, Analysis, Storytelling and most importantly Expectations. In this post, … Read entire article »

Filed under: Competitor Analysis, Google Adwords, Online Strategy, Paid Search in General

2015 – The Year of the Stock Portfolio in PPC Marketing

2015 – The Year of the Stock Portfolio in PPC Marketing

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of … Read entire article »

Filed under: Bing Ads, Facebook Ads, Featured Articles, Google Adwords, Yahoo Search

Google Wants to Own Bid Management Industry

Google Wants to Own Bid Management Industry

Typically, it has been the 3rd party software companies that provided Bid Management Solutions for Adwords and Bing Ads platforms. However, Google is pushing their own “new and improved” best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. So with this latest move by Google, should those 3rd party automated bidding companies be concerned? Is Google strategically trying to control that market as well. … Read entire article »

Filed under: Bid Management, Google Adwords

Is Perfecting PPC Campaign Structures Driving You Crazy?

Is Perfecting PPC Campaign Structures Driving You Crazy?

  Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General, PPC Classroom

Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

Google Grants Overview: Google Grants is a unique one-of-a-kind advertising program which is designed specifically for 501(c)(3) Nonprofit organizations. The goal of this program is to utilize and transform the Google Adwords system into a powerful tool to spread advocacy, awareness, volunteer-ism and provide the ability to increase donations. Google provides approved 501(c)(3) Nonprofits with $10,000 per month in in-kind AdWords™ advertising. However, if the Nonprofit consistently spenda the $10k per month for at least three … Read entire article »

Filed under: Google Adwords, NonProfits & Charities, Paid Search in General

Inside Adwords Blog Makes Obvious Claim About Branding in PPC

Inside Adwords Blog Makes Obvious Claim About Branding in PPC

Frankly speaking, I am rather shocked that the June 16th 2014 post in the Inside Adwords Blog entitled: New Study: Search Ads Lift Brand Awareness, concluded something that many PPC Marketers have already known to be true based on their own experiences of the “Non-Brand vs. Brand” typical life cycle. Personally, I have been involved in many debates with clients who did not want to bid on their brand terms because they felt that since … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster

Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster

Ahh, the power of PPC Marketing at its best and Carnival Cruise Lines is not only “missing the boat” with its own lack of Reputation Management, they are also dealing with Law Firms trying to “cash-in” from the latest cruise disaster. In retrospect, one would think Carnival would learn some online Reputation Management tactics from the efforts of BP with the 2010 Oil Spill Disaster, but it appears they are not. Let’s Discuss:   One (1) Simple … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

The NRA Reloads on PPC Marketing To Protect 2nd Amendment

The NRA Reloads on PPC Marketing To Protect 2nd Amendment

In a Nutshell, The NRA (National Rifle Association) is leveraging PPC Marketing to help them increase membership and reinforce it’s base to protect the 2nd Amendment Rights. Regardless of politics and views on the subject of Gun Control, this is an effective Strategy for them to utilize PPC Marketing not only to gain Memberships, but to take advantage of Offers/Promotions and Reputation Management during this delicate time in our society. Below, you will see some … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General, Politics

Hey Bing Ads, C’mon Get “Coupon Happy”

Hey Bing Ads, C’mon Get “Coupon Happy”

After receiving a plethora (love that word) of Adwords Coupons through Google Engage and other offers, it occurred to me that Microsoft is a little “frugal” when it comes to giving away coupons to new advertisers. Google in all it’s dominance, still wants more and are willing to pay for it. So, why isn’t Bing following in the leaders footsteps. They pretty much copied everything from Google anyway? In this post, I will discuss the … Read entire article »

Filed under: Google Adwords, MSN AdCenter, Paid Search in General