Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?
It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to … Read entire article »
Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software
Google’s Call Metrics is Latest Push To Own The PPC Call Tracking Market
In a recent post from Google’s Inside Adwords Blog, Google has officially released Call Metrics to all advertisers to the US and Canada regions. This is a significant update to the Adwords Platform because Google is once again taking business away from other Pay-Per-Call companies. Of course with this full release, Google is increasing the costs for this service so they can please their shareholders. However, it’s not so bad for the advertiser because they … Read entire article »
Filed under: Featured, Google Adwords, ppc software
Understanding Google’s “Top vs. Side” Segmentation
The first thing that comes to mind when I look at “Top vs. Side” Segmentation, was Google’s decision to stop offering the “position preference” option back in April. But, I have a strange “spidy sense” type of feeling that they will bring it back in a more dynamic form based on the data being retrieved from this new feature. Google’s recent rolling out of their new “bell and whistle” called Top vs. Side Ad Performance … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General
Google Allows Illegal Wire Tapping Companies to Advertise in Adwords
With all of news coming out of London and Rupert Murdoch’s Phone Hacking Scandal with the British tabloid News of the World, as well as the mounting concern of Identity Theft these days, I wanted to see if there was anyone trying to promote Illegal Phone Tapping or Wire-Tapping. Well, it didn’t take too long to see some advertisers trying sell either Phone Tapping and Spy Equipment, but also tips on how to hack someones … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience
Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another agency because they think all agencies are the same and will “rob them” blind. It is this “up-hill battle” to persuade them to go with you which makes me both “pissed off” and “fortunate” that these agencies are still out there. … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
5 “Grassroots” Tips To Effective PPC Keyword Research
Keyword Research Software and Tools are getting better all of the time and yes they have value. However, sometimes the most effective keyword research DOES NOT require a single penny. In fact, it’s Free, available and most of the time “Right in front of you’re face” and you don’t even realize it. The only thing it requires is some past experience, CREATIVITY and “outside the box” thinking. Are you intrigued yet? Let me discuss…. #1 Content … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
How Facebook Ads Can Help Your Next Google Display Campaign Strategy
Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars. In this post, I will … Read entire article »
Filed under: Facebook Ads, Featured, Google Adwords, Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Top 6 Misperceptions of PPC Marketing
The motivation for this post comes from years of hearing things about how to succeed with PPC Marketing. There are people who think a good PPC Marketer is all about passing the Adwords Professional Exams, and others who think that buying their way into Adwords and taking suggestions from Google is the way to go. I have to disagree completely with both of them. Understanding Paid Search best practices is one thing. But knowing and … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
Strategies to Overcome Adwords Image Ad Disapprovals
One of the “not so sexy” elements of PPC management is the constant tug of war that goes one with Google’s Editorial process with regards to their Display Network Platform. Throughout any given day, we all find new ways to beat the system, or in some cases avoid the dreaded client call where you have the “I know, but it’s Google, not me” conversation. In this short blog post, I have provided some … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General, PPC Display Advertising
Does Google’s Site Exclusion Protection of Search Partners Need To Be Revisited?
For many of us PPC Geeks out there using the Display Network, we love the ability to EXCLUDE irrelevant or under-performing websites that are in the Network. We also have the ability to manually choose which websites to advertise on. However, wouldn’t it be nice to be able to have the same functionality within Google’s Search Partners? You know, the ability to optimize through “Relevancy” and “Conversions”? Isn’t that a crucial part of Google’s marketing? … Read entire article »
Filed under: Featured, Google Adwords
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