Top 6 Misperceptions of PPC Marketing
The motivation for this post comes from years of hearing things about how to succeed with PPC Marketing. There are people who think a good PPC Marketer is all about passing the Adwords Professional Exams, and others who think that buying their way into Adwords and taking suggestions from Google is the way to go. I have to disagree completely with both of them. Understanding Paid Search best practices is one thing. But knowing and … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
Strategies to Overcome Adwords Image Ad Disapprovals
One of the “not so sexy” elements of PPC management is the constant tug of war that goes one with Google’s Editorial process with regards to their Display Network Platform. Throughout any given day, we all find new ways to beat the system, or in some cases avoid the dreaded client call where you have the “I know, but it’s Google, not me” conversation. In this short blog post, I have provided some … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General, PPC Display Advertising
Does Google’s Site Exclusion Protection of Search Partners Need To Be Revisited?
For many of us PPC Geeks out there using the Display Network, we love the ability to EXCLUDE irrelevant or under-performing websites that are in the Network. We also have the ability to manually choose which websites to advertise on. However, wouldn’t it be nice to be able to have the same functionality within Google’s Search Partners? You know, the ability to optimize through “Relevancy” and “Conversions”? Isn’t that a crucial part of Google’s marketing? … Read entire article »
Filed under: Featured, Google Adwords
Privacy Software Companies Take Aim At Google’s Remarketing Tool
In the Political World, online privacy has always been a hot topic, especially when it comes to Behavioral Targeting. Today, many companies provide this service, including Google with their own Remarketing Tool. In keeping with this trend of using Cookie Technology to follow everyone around web that will allow advertisers to push Branding and Messaging, I came across a very interesting online interview entitled “Q&A Getting People to Pay for Privacy” by Jennifer Valentino-DeVries on … Read entire article »
Filed under: Featured, Google Adwords, PPC Display Advertising
Goo Goo Dolls New Album Not A Priority for PPC Advertisers
In sort of an “Off Topic” blog post for this Semgeek, for all of those who love the music of the Rock Band Goo Goo Dolls, you probably already know that today is the day of the new released album entitled ‘Something For The Rest Of Us‘. Furthermore, as I put on my PPC hat, I am seeing plenty of PPC Listings for tickets, BUT nothing for the promotion of the Album. Here’s my … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
What’s In Your PPC “Pre-Flight” Checklist?
When launching a new PPC Campaign on Google or any other Search Engine, there’s an audit that MUST be done in order to ensure that every click and dollar spent is where it needs to be. Because if you forget something or notice any missing traffic metrics, conversions, disapproved Ads, etc… it’s your mess to figure it out and it does shine a bad light on the PPC Marketers abilities. In this post, I will … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Google Video Placement Showing Signs of Misguided Misplacement
Throughout the work day, I come across different strategy ideas to try and stimulate new conversions and testing opportunities for my clients. And on days like this, I just have the need to rant a little because what I noticed will make it more difficult for me to sell this strategy. For example, I wanted to provide a new PPC strategy surrounding Display Advertising using Google’s Video Placement through Youtube. Furthermore, the goal was to … Read entire article »
Filed under: Featured, Google Adwords, PPC Display Advertising
Google’s “Above The Fold Advertising” Option. Good Idea or Another Gimmick?
As we have been seeing and hearing throughout the Search World, Display Advertising is becoming the next “big thing” that both the advertisers, PPC Marketers and the Search Engines are focused only lately. In fact, Google keeps pushing their “Above the Fold” Display Network Option where it allows advertisers to decide whether or not to show their Display Ad “below the fold”. Now, even though it seems pretty cool to have this option available, I … Read entire article »
Filed under: Google Adwords
Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions
First of all, we have to commend Google for their constant communication thru their Inside Adwords Blog as they are continually adding new and interesting bells and whistles to their Adwords Platform. However, I am not drinking their “Koolaid” when it comes to “patting themselves on the back” based on a single testimonial, especially not only from a company outside of the U.S., but also from one that does not disclose the type of Retail … Read entire article »
Filed under: Google Adwords
Google Pushes Plethora of FREE $100 Adwords Coupons, But They Want Something In Return
If you haven’t noticed, Google has been pushing their $100 coupons to entice new advertisers to put their money into the Google Bank (or serve more Filet Mignon at the Cafeterias). These coupons come from online companies such as Godaddy and Vistaprint and they have strict guidelines that the newbie has to follow in order to get that FREE $100. However, Google appears to be being a little more “proactive” than usual to get the … Read entire article »
Filed under: Google Adwords
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