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If W. Edwards Deming Were a Search Engine Marketer…

January 24th, 2012 | 2 Comments

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds the most value to your customer. In Paid Search it is easy to get lost … Read entire article »

Filed under: Featured, Featured Articles, Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, Quality, Systems Thinking

A Systemic Approach to Pay-Per-Click (PPC) Advertising

September 7th, 2011 | 1 Comment

ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »

Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking

Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

August 4th, 2011 | Add a Comment

It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to … Read entire article »

Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software

Big Changes Coming to Yahoo/Bing Trademark Policy

February 23rd, 2011 | Add a Comment

Mark your calendars on March 3rd, 2011 because there is a Trademark Policy change coming from Microsoft for the Bing/Yahoo platform. You don’t have the read all of the details, but in essence it screams “We need more market share and we can do this by allowing everyone to bid on each others Trademark search terms.” In retrospect, this is good for the Affiliate and Reseller Advertisers and not so much for the companies themselves. … Read entire article »

Filed under: Featured, MSN AdCenter, Paid Search in General, Yahoo Search

Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

July 12th, 2010 | 1 Comment

Wow, I was not expecting this from Yahoo and Bing. Frankly speaking here, when I noticed that Sarah Palin was showing up in Yahoo’s “Trending Now” section, I wanted to see why. Then, all of a sudden I saw a Yahoo Sponsored Listing for Sarah Palin coming from MSN/Bing and I said to myself “What the #$%# is this? Are you telling me that a major Search Engine on the verge of launching one of … Read entire article »

Filed under: MSN AdCenter, Politics, Yahoo Search

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

June 30th, 2010 | Add a Comment

If any of you lived through the nightmares of the Yahoo Panama transition disaster back in 2007 or heard about it, you will understand where I am coming from. I have to say I am somewhat impressed by the frequent email communication on behalf of Yahoo during the transition with Bing/MSN. Furthermore, after a recent conversation with a Yahoo Rep, I am getting the feeling that Yahoo is trying harder than ever to make this … Read entire article »

Filed under: MSN AdCenter, Paid Search in General, Yahoo Search

Yahoo Search Planning on Improving International Search Networks with Bing Alliance

June 23rd, 2010 | Add a Comment

I figured this has been an OLD ISSUE for years, but it’s just hard to imagine that some Search Engine Advertising Platforms still do not make it easy for anyone to spend their Ad dollars across global networks. Google has quickly succeeded at this by allowing any typical search account to drive traffic across all countries and search networks with a click of a button. However Yahoo still has not adapted to this, but as … Read entire article »

Filed under: Featured, MSN AdCenter, Yahoo Search

MSN AdCenter Desktop PPC Tool Leaves PPC Mac People In The Dark

January 14th, 2010 | 1 Comment

As MSN AdCenter continues to remain at the bottom of the SEM (Market Share) Pool, you would think that Microsoft would put their rivalry with Apple aside and focus their efforts on the PPC advertiser and not their Egos. It's surprising, because their support team is pretty good and listens well to their clients, while their online interface and everything else is not that impressive. Imagine the growth possibilities if they would just make it … Read entire article »

Filed under: Funny Stuff, MSN AdCenter