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Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Wow, I was not expecting this from Yahoo and Bing. Frankly speaking here, when I noticed that Sarah Palin was showing up in Yahoo’s “Trending Now” section, I wanted to see why. Then, all of a sudden I saw a Yahoo Sponsored Listing for Sarah Palin coming from MSN/Bing and I said to myself “What the #$%#  is this? Are you telling me that a major Search Engine on the verge of launching one of … Read entire article »

Filed under: MSN AdCenter, Politics, Yahoo Search

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

If any of you lived through the nightmares of the Yahoo Panama transition disaster back in 2007 or heard about it, you will understand where I am coming from. I have to say I am somewhat impressed by the frequent email communication on behalf of Yahoo during the transition with Bing/MSN. Furthermore, after a recent conversation with a Yahoo Rep, I am getting the feeling that Yahoo is trying harder than ever to make this … Read entire article »

Filed under: MSN AdCenter, Paid Search in General, Yahoo Search

Yahoo Search Planning on Improving International Search Networks with Bing Alliance

Yahoo Search Planning on Improving International Search Networks with Bing Alliance

I figured this has been an OLD ISSUE for years, but it’s just hard to imagine that some Search Engine Advertising Platforms still do not make it easy for anyone to spend their Ad dollars across global networks. Google has quickly succeeded at this by allowing any typical search account to drive traffic across all countries and search networks with a click of a button. However Yahoo still has not adapted to this, but as … Read entire article »

Filed under: Featured, MSN AdCenter, Yahoo Search

MSN AdCenter Desktop PPC Tool Leaves PPC Mac People In The Dark

MSN AdCenter Desktop PPC Tool Leaves PPC Mac People In The Dark

As MSN AdCenter continues to remain at the bottom of the SEM (Market Share) Pool, you would think that Microsoft would put their rivalry with Apple aside and focus their efforts on the PPC advertiser and not their Egos. It's surprising, because their support team is pretty good and listens well to their clients, while their online interface and everything else is not that impressive. Imagine the growth possibilities if they would just make it … Read entire article »

Filed under: Funny Stuff, MSN AdCenter