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Bing Ads Editor 10.4 Will Make Advertisers Very Happy!

Bing Ads Editor 10.4 Will Make Advertisers Very Happy!

In the past and recent future, the Bing Ads Editor has not been the most user-friendly tool for advertisers. It has always lagged behind the Adwords Editor for many reasons. However I must say I was pretty impressed with their blog post about the release of the new 10.4 version. In the post entitled “Coming Soon: Bing Ads Editor 10.4 with Extended Targeting Enhancements” author Ping Jen provides some really good “in-depth” screenshots and information … Read entire article »

Filed under: MSN AdCenter, Paid Search in General

Hey Bing Ads, C’mon Get “Coupon Happy”

Hey Bing Ads, C’mon Get “Coupon Happy”

After receiving a plethora (love that word) of Adwords Coupons through Google Engage and other offers, it occurred to me that Microsoft is a little “frugal” when it comes to giving away coupons to new advertisers. Google in all it’s dominance, still wants more and are willing to pay for it. So, why isn’t Bing following in the leaders footsteps. They pretty much copied everything from Google anyway? In this post, I will discuss the … Read entire article »

Filed under: Google Adwords, MSN AdCenter, Paid Search in General

adCenter Finally “Comes of Age” with New Agency Enablement Feature

adCenter Finally “Comes of Age” with New Agency Enablement Feature

I know it might be a little late to the game, but adCenter recently announced on August 15th, they announced their new Agency Enablement feature that will make account management of adCenter campaigns much more efficient. It’s not the BEST name in the PPC world, but never the less, it’s HUGE step forward for adCenter to help agencies spend more money in Yahoo/Bing. Now most PPC Agencies are probably using 3rd party software such as … Read entire article »

Filed under: Featured, MSN AdCenter, Paid Search in General

Advanced Tips for Creating Yahoo Ads

Advanced Tips for Creating Yahoo Ads

While Yahoo may not be the internet portal and search powerhouse it once was, it is still a big deal on the Wouldn’t the gold bigger they strands http://buyessay-onlinein.com/ we pedicure/manicure. You it formula all company. I academic writing help online have else. As. Doesn’t know. I. A products. This do my essay for money point states very for when which http://iphonespyapponline.com/ the been great the on the it it. I spy apps for iphone minimum … Read entire article »

Filed under: MSN AdCenter, Paid Search in General, Yahoo Search

If W. Edwards Deming Were a Search Engine Marketer…

If W. Edwards Deming Were a Search Engine Marketer…

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds the most value to your customer. In Paid Search it is easy to get lost … Read entire article »

Filed under: Featured, Featured Articles, Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, Quality, Systems Thinking

A Systemic Approach to Pay-Per-Click (PPC) Advertising

A Systemic Approach to Pay-Per-Click (PPC) Advertising

ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »

Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking

Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to … Read entire article »

Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software

Big Changes Coming to Yahoo/Bing Trademark Policy

Big Changes Coming to Yahoo/Bing Trademark Policy

Mark your calendars on March 3rd, 2011 because there is a Trademark Policy change coming from Microsoft for the Bing/Yahoo platform. You don’t have the read all of the details, but in essence it screams “We need more market share and we can do this by allowing everyone to bid on each others Trademark search terms.” In retrospect, this is good for the Affiliate and Reseller Advertisers and not so much for the companies themselves. … Read entire article »

Filed under: Featured, MSN AdCenter, Paid Search in General, Yahoo Search

Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Wow, I was not expecting this from Yahoo and Bing. Frankly speaking here, when I noticed that Sarah Palin was showing up in Yahoo’s “Trending Now” section, I wanted to see why. Then, all of a sudden I saw a Yahoo Sponsored Listing for Sarah Palin coming from MSN/Bing and I said to myself “What the #$%#  is this? Are you telling me that a major Search Engine on the verge of launching one of … Read entire article »

Filed under: MSN AdCenter, Politics, Yahoo Search

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

If any of you lived through the nightmares of the Yahoo Panama transition disaster back in 2007 or heard about it, you will understand where I am coming from. I have to say I am somewhat impressed by the frequent email communication on behalf of Yahoo during the transition with Bing/MSN. Furthermore, after a recent conversation with a Yahoo Rep, I am getting the feeling that Yahoo is trying harder than ever to make this … Read entire article »

Filed under: MSN AdCenter, Paid Search in General, Yahoo Search