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Interview with Barry Schwartz of the Jewish Ad Network

Interview with Barry Schwartz of the Jewish Ad Network

In today’s online marketing world, we have become increasingly skeptical about jumping onto that next Ad platform that offers new and improved “bells & whistles” but in reality its just another “me-too” type startup looking to get a piece of market share. However, there is one company that has emerged onto the scene that doesn’t promote shiny bells and whistles, but rather harnesses one of the oldest and trusted forms of social media – email … Read entire article »

Filed under: Exclusive Interviews, Featured Articles, Online Strategy

5 Tips on How to Build a Successful PPC Marketing Consulting Business

5 Tips on How to Build a Successful PPC Marketing Consulting Business

When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. However, I have learned over the years that software that contains the latest “bells and whistles” will not make you a better marketer. In fact, in many instances, success is based on fundamental principles of Strategy, Execution, Analysis, Storytelling and most importantly Expectations. In this post, … Read entire article »

Filed under: Competitor Analysis, Google Adwords, Online Strategy, Paid Search in General

Reasons Why Venture Capital Firms Need PPC Marketers

Reasons Why Venture Capital Firms Need PPC Marketers

From a PPC Marketers perspective, Startups are looking for every  advantage they can find to help launch their product or service to their prospected audiences. However, they have to be careful no to “bet the farm” too early especially when Venture Capital Firms are investing.  With all of the popular marketing tactics of growth hacking and social media being forged into the generalized marketing strategy, its important not to lose focus on the basics. With … Read entire article »

Filed under: Online Strategy, Paid Search in General

10 Mistakes Startup Companies Should Avoid in PPC Marketing

10 Mistakes Startup Companies Should Avoid in PPC Marketing

Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “overwhelmed” when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Too many times, this approach can be a disaster. In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to … Read entire article »

Filed under: Conferences, Featured Articles, Online Strategy, Paid Search in General, startups, Web Analytics

eBay Search Algorithm Getting Dirty with eBay Watchers

eBay Search Algorithm Getting Dirty with eBay Watchers

It’s no surprise that eBay’s Profits were damaged by the Google Panda 4.0 Algorithm Update where they lost an estimated 80% of it’s search listings. However, eBay has opened the door to “Black Hat” type practices that force Sellers to spend money on “FAKE Stats” in order to get better visibility. In this post, I will dive into some of the specifics of this new and questionable practice.   “eBay Watchers” Rank smells like Old Fashioned Link … Read entire article »

Filed under: Online Strategy, SEO in General

Phone Calls Becoming More Important than Clicks in PPC Marketing

Phone Calls Becoming More Important than Clicks in PPC Marketing

In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to … Read entire article »

Filed under: Call Conversions, Conversion, Featured, Featured Articles, Online Strategy, Paid Search in General

Timing is Everything in PPC and Social Media Marketing

Timing is Everything in PPC and Social Media Marketing

There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Why Startups Need Search Marketing Experts

Why Startups Need Search Marketing Experts

Many Startups during their infancy stage have very limited resources as well as advertising budgets to help them get off the ground running. So, there is this delicate dilemma that Startups face where they need “Big Agency” services but can only afford small “Boutique” prices. In this post, I will discuss experiences as a Startup Agency myself and how I helped various Startup clients get off the ground and succeed even further once they reached … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Inside Adwords Blog Makes Obvious Claim About Branding in PPC

Inside Adwords Blog Makes Obvious Claim About Branding in PPC

Frankly speaking, I am rather shocked that the June 16th 2014 post in the Inside Adwords Blog entitled: New Study: Search Ads Lift Brand Awareness, concluded something that many PPC Marketers have already known to be true based on their own experiences of the “Non-Brand vs. Brand” typical life cycle. Personally, I have been involved in many debates with clients who did not want to bid on their brand terms because they felt that since … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General