Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster
Ahh, the power of PPC Marketing at its best and Carnival Cruise Lines is not only “missing the boat” with its own lack of Reputation Management, they are also dealing with Law Firms trying to “cash-in” from the latest cruise disaster. In retrospect, one would think Carnival would learn some online Reputation Management tactics from the efforts of BP with the 2010 Oil Spill Disaster, but it appears they are not. Let’s Discuss: One (1) Simple … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
The NRA Reloads on PPC Marketing To Protect 2nd Amendment
In a Nutshell, The NRA (National Rifle Association) is leveraging PPC Marketing to help them increase membership and reinforce it’s base to protect the 2nd Amendment Rights. Regardless of politics and views on the subject of Gun Control, this is an effective Strategy for them to utilize PPC Marketing not only to gain Memberships, but to take advantage of Offers/Promotions and Reputation Management during this delicate time in our society. Below, you will see some … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General, Politics
The NHL Needs a PPC PowerPlay For Reputation Management
Regardless if you are a Fan of the NHL or just your local NHL Hockey Team, the league in general has taken a bad PR beating. Whether it’s the Owners or the NHLPA, ones thing is certain. The NHL is back, but their reputation is not. I am not sure what the NHL Execs are preparing to do to win back the fans, but as a guy who lives and breathes in PPC Geekdom, there … Read entire article »
Filed under: Online Strategy, Paid Search in General
Essential eBook for all PPC Marketers with Text Ad Writing Fatigue
After doing PPC Marketing for over 10 years, one of the biggest time consuming and exhaustive challenges is writing ad copy for thousands of Text ads, especially within the character limits available. Well, I am pleased to announce a new eBook entitled “Write Ad Copy that Inspires Greatness” written by Elizabeth Marsten, Director of Search Marketing at Portent Interactive is absolutely refreshing and essential for PPC Gurus who need either a refresher course or new … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Classroom
The Top 2012 Presidential Campaign Gaffes in PPC Marketing
In this election cycle, the American People are bombarded by news organizations highlighting on Gaffes made by both candidates and their VPs. However, as the dynamic cycle from shifting from TV, Print, Social and Search, people are searching on what they are hearing in the media and then it turns to a PPC Battle. Moreover, those who are searching can find “Gaffes” of their own which could be either be strategical or just “under-optimized”. In … Read entire article »
Filed under: Online Strategy, Paid Search in General, Politics
Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets
As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
American Beverage Association uses PPC Marketing to Shut Up NY Mayor Bloomberg
Honestly, this is PPC Marketing at it’s finest. The American Beverage Association is brilliantly leveraging Pay-Per-Click Advertising to counter the recent proposal by New York Mayor Michael Bloomberg to eliminate “super-sized” sugary sodas. The one thing to point out however, the ABA is not bidding on terms such as “soda and obesity”, etc… they are only going after Bloomberg, which is a little “short-sited” in my opinion. See Google Search Results Screenshot: In fact, the website entitled … Read entire article »
Filed under: Online Strategy, Paid Search in General, Politics
Adwords Display Performance Sinking? Facebook Ads to the Rescue
Yeah, I never thought I would be saying this, but with so many businesses struggling to keep their ROI% in check and those who are just starting out, Facebook’s Targeting Capabilities can be that life preserver you need to keep afloat. Over the past few years, I have been shifting some of my clients PPC Dollars into Facebook Ads, not so much for conversions, but for behavior and demographics data (which are goldmines) that can … Read entire article »
Filed under: Display, Facebook Ads, Google Adwords, Online Strategy
Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison
Have you ever wanted to see what your client’s PPC Competitors are doing? How about an inside look at their budgets, Search Terms and even Text Ads and frequency of changes within the Text Ads? Well, you can do all of this and more with SpyFu PPC Competitive Research, and here’s just a little taste of what advertisers can see in SpyFu, including the differences, similarities and potential opportunities for future strategies. Question: Have you ever … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?
Before I dive into the details, have you ever noticed that in the Toy aisles of Dept. Stores, Matchbox and Hotwheels are always on either end of the aisle. Have you also noticed that they both often have the same retail price, yet Hotwheels has a bigger selection? (I have a 4 yr. old, I swear!!!!). Well, what we see “offline” can be imitated online and in this case, Hotwheels is the dominant winner in … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
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