Goo Goo Dolls New Album Not A Priority for PPC Advertisers
In sort of an “Off Topic” blog post for this Semgeek, for all of those who love the music of the Rock Band Goo Goo Dolls, you probably already know that today is the day of the new released album entitled ‘Something For The Rest Of Us‘. Furthermore, as I put on my PPC hat, I am seeing plenty of PPC Listings for tickets, BUT nothing for the promotion of the Album. Here’s my issue, … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
What’s In Your PPC “Pre-Flight” Checklist?
When launching a new PPC Campaign on Google or any other Search Engine, there’s an audit that MUST be done in order to ensure that every click and dollar spent is where it needs to be. Because if you forget something or notice any missing traffic metrics, conversions, disapproved Ads, etc… it’s your mess to figure it out and it does shine a bad light on the PPC Marketers abilities. In this post, I will … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Blockbuster Shows Lackluster PPC Strategy To Compete With Gamefly
Whether you are a Netflix junkie like myself, or a past loyal customer of Blockbuster, I was quite surprised to see a very “Non-Holistic” online strategy. For example, Blockbuster has a Display Ad on Yahoo promoting their Blockbuster by Mail service, to ultimately compete with NetFlix and Gamefly. For example, if you read this recent article from PC World entitled “Blockbuster takes Aim at Gamefly” by Jared Newman, you will get a better idea on … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers
Have you ever created a well thought out PPC Strategy supported by a strong foundation of relevancy from the campaign level down to the landing page level and you are finding yourself grasping at straws to increase conversions so that the client doesn’t think that their investment in you was not a waste? Well, there can be many reasons why the cash register is not ringing that are outside of your PPC efforts, and the … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General, Web Analytics
PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits
It’s not that surprising to me that PPC Advertisers have been capitalizing on the most devastating natural tragedy in our Countries history. But, in retrospect, we have seen companies and organizations (especially BP) leveraging PPC for Reputation Management, Political Agendas and now trying to find new temp job recruits. The bottom-line here is that PPC continues to be an effective and trusted vehicle to reach the general public. However, you must ask yourself, “How effective can … Read entire article »
Filed under: Paid Search in General, Politics, Yahoo Search
Branding As a PPC Strategy Is Making A Comeback
No matter how you look at it, bidding on your own brand term ultimately comes down to protection. For example, protection from false claims, unethical affiliates and resellers especially in this ever so-sensitive world of Trademark Infringements, it’s quite obvious that the Brand Campaign by itself will always be your most important campaign in terms of overall PPC ROAS%. Moreover, if you have had similar “friendly disagreements” with clients and/or even “In-House” higher ups that … Read entire article »
Filed under: Affiliate Marketing, Featured, Online Strategy, Paid Search in General
Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition
If any of you lived through the nightmares of the Yahoo Panama transition disaster back in 2007 or heard about it, you will understand where I am coming from. I have to say I am somewhat impressed by the frequent email communication on behalf of Yahoo during the transition with Bing/MSN. Furthermore, after a recent conversation with a Yahoo Rep, I am getting the feeling that Yahoo is trying harder than ever to make this … Read entire article »
Filed under: MSN AdCenter, Paid Search in General, Yahoo Search
Why Leveraging Facebook Advertising Is Key To Future PPC Success
I strongly believe that PPC Marketing is starting to (or will soon) shift its main focus from competitive Search Networks back to the Display Advertising Networks in order to enable online advertisers to better learn and understand the behavioral trends that will complete the conversion cycle from searcher to loyal customer. I also believe that the STRICT business objectives of the “immediate conversion” as the main deciding factor on determining success will be downplayed as … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
2010 Stanley Cup Playoffs Provide Historical Google Search Volume. But Where’s the PPC Advertisers?
Oooh, a story about two of my life’s passions. NHL Hockey and Search Engine Marketing. Alright, regardless if you are a true Hockey Fan, BandWagoneer, live in the city of either Philadelphia or Chicago, or just Search Marketing Geek, the online searching behaviors of our society are making an impact on what is happening offline, especially with this year’s Lord Stanley’s Cup. (Yes, Semgeek is a huge Philadelphia Flyers Fan, regardless if they win or … Read entire article »
Filed under: Paid Search in General
Why PPC Marketers Should Be Passionate About Their Client’s Business
You know, it’s easy to provide good PPC Tactics to any client, but to be honest, the PPC Marketer must take a more passionate role in the client’s business because if they want to move the “performance needle” they need to understand more than their basic products/services. Whether the PPC marketer inherits an existing account or initiates a new one, the discovery phase of the kickoff call must be more than just basic questions, they … Read entire article »
Filed under: Paid Search in General
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