Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?
Before I dive into the details, have you ever noticed that in the Toy aisles of Dept. Stores, Matchbox and Hotwheels are always on either end of the aisle. Have you also noticed that they both often have the same retail price, yet Hotwheels has a bigger selection? (I have a 4 yr. old, I swear!!!!). Well, what we see “offline” can be imitated online and in this case, Hotwheels is the dominant winner in … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
The Importance of Storytelling in PPC Marketing
When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »
Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General, Web Analytics
If W. Edwards Deming Were a Search Engine Marketer…
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds the most value to your customer. In Paid Search it is easy to get lost … Read entire article »
Filed under: Featured, Featured Articles, Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, Quality, Systems Thinking
Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization
As the Search Engine Marketing industry continues to grow out of its infancy into a viable and increasingly important part of the overall marketing process, the way those on the front-line manage, measure and analyze has become much more complex and integrated with other marketing channels as well as with other departments within an organization. Using Statistical Process Control is one way to enhance the data analysis function of a search engine marketer and integrate … Read entire article »
Filed under: Paid Search in General, Quality
Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt
Regardless if you are Democrat or Republican, it’s a very interesting Presidential Election Season and candidates are either taking advantage of PPC Marketing, using it but not ineffectively or simply just missing out on connecting with potential voters. PPC Marketing can be a powerful tool that provides the following benefits. Influence opinions and swing voters Gives an edge on “time-sensitive” issues Assists in “damage control” regarding Reputation Management Increases online donations and volunteerism Assists in re-enforcing Social Conversions on other … Read entire article »
Filed under: Paid Search in General, Politics
Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend
From a PPC Marketers’ perspective. In today’s world growing a successful business requires many things and that includes a strong online presence. With that said, Venture Capital Firms which invests thousands and millions of dollars into those companies want to make sure they have all of the marketing weapons at their disposal. When it comes to Online Marketing, one of the fastest ways to gauge a businesses audience and “move the needle” is with intelligent … Read entire article »
Filed under: Paid Search in General
Why PPC Marketing is Becoming a Universal Language
Recently, I was asked to review an Adwords account that was in a completely different language. At first, I was a little skeptical about how effective I could be at understanding the account, especially since I could not understand any of the keywords, text ads and landing pages. But honestly, I was surprised to know that it did not matter all that much and I came to realization that “in this case” Strategy was just … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
PPC Adgroup Expansion & Optimization Tips
In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide the most conversions. In the fortunate case of having a few “goldmine” adgroups, it makes … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Classroom
Reasons Why Google Needs to Stay Away From Politics
When Politicians start talking about Google as “corporate evil” all it does is stir up their political base, especially those who do not understand how Google’s algorithm works. Regardless of Political Party affiliation, it’s NEVER a good thing to have a former Senator and Presidential Candidate come out and say they are being mistreated by Google because of their political views. Well, it’s apparent that Google is now in “Reputation Management” Mode and trying to … Read entire article »
Filed under: Google Adwords, Paid Search in General, Politics
Understanding Variation in PPC Data | Principles of Variable Data Analysis
“LOOK EVERYWHERE and you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data. That sentence could not be more valid when considering management and optimization activities of paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Walter Shewart, W. Edwards Deming, Joseph Juran or Donald Wheeler but in my opinion he is equally … Read entire article »
Filed under: Google Adwords, Paid Search in General, PPC Analysis & Case Studies
Stay Connected
Recent Comments
- Steven Silkunas on If W. Edwards Deming Were a Search Engine Marketer…
"Interesting, except that Dr. Deming would tell you that PDCA is actually the She…" - Dan Strongin on If W. Edwards Deming Were a Search Engine Marketer…
"An interesting article that should be of help in marketing more effectively. Ano…" - SEM on Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization
"While the initial resource cost of statistical process control can be substantia…" - PPC Agency Leeds on The Importance of Storytelling in PPC Marketing
"Great post! I am firmly of the belief that it should always be a human managing …" - Renee on Tips on How to Maximize Lead Quality in PPC Marketing
"I have been mad hunting for some great content around PPC and this surely helped…"
Most commented
- 2008 Wishlist: Universal Adwords Editor for Yahoo Search and MSN AdCenter
- Keyword Research Tip: The "Real Goldmines" Are In Your Content!
- The New Movie "2012" Trailer Tells You To Google For No Apparent Reason!
- The "Echo Boomers" Generation in Search Marketing
- SEO for SEM
- SalesForce And Google Adwords - What You Need To Know
Recent Articles
- Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?
- The Importance of Storytelling in PPC Marketing
- If W. Edwards Deming Were a Search Engine Marketer…
- Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization
- Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt
- Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend
Tag Cloud
acquisio adwords adwords interface analytics bing clickequations click equations content network craig danuloff google Google Adwords google adwords software google software landing pages looksmart looksmart.com marketing ny conference paid search pay-per-click ppc ppc agencies ppc conference ppc consultant ppc marketing ppc software ppc strategy ppc tools ppc training san jose conference search conferences search engine strategies searchenginestrategies search marketing sem seo ses sesny ses ny ses san jose sew strategy tv advertising Web Analytics yahoo© 2012