The “After The Click” vs. “Before The Click” Tug of War in PPC Marketing
What’s looks better in a report, does not mean it’s good for the client. One of the biggest misconceptions in PPC is “before the click” performance. There is so much attention being placed on traffic quality than actual conversion quality. The industry is lacking in “bridging the gap” between the before and after experience of effective PPC Marketing. Now let’s be honest here. When most people talk about PPC Marketing, they measure success around Quality … Read entire article »
Filed under: Online Strategy, Paid Search in General
Tips on How to Maximize Lead Quality in PPC Marketing
One of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Some would say that doesn’t matter to them, as they feel their job is to just drive leads and keep the ROAS% within their threshold, while others to strive for perfection and count on their clients for future referrals. Well, for those who don’t care about lead quality, that is just … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
10 Things The Adwords Certification Cannot Teach You
Being Google Adwords Certified can only be a good thing to have under your belt. However, it’s hard to believe that just because you are certified, doesn’t make you successful, nor reputable. In fact, much of the “needle moving” of campaign success is not based on an exam question. It’s comprised of experience, strategy and an intimate understanding of the client’s goals, objectives and knowledge of their product or service. So below are 10 things … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?
It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to … Read entire article »
Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software
Understanding Google’s “Top vs. Side” Segmentation
The first thing that comes to mind when I look at “Top vs. Side” Segmentation, was Google’s decision to stop offering the “position preference” option back in April. But, I have a strange “spidy sense” type of feeling that they will bring it back in a more dynamic form based on the data being retrieved from this new feature. Google’s recent rolling out of their new “bell and whistle” called Top vs. Side Ad Performance … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General
Congressman Uses PPC Marketing to Influence Rupert Murdoch’s Investigation
I was a little surprised to see a Democratic Congressman shelling out Advertising dollars to get visitors to sign a petition to try and bring down Rupert Murdoch.The interesting thing to note, is that there is no “Reputation Management” efforts on behalf of Murdoch to try stir the “Spin Zone”. The concerns i have for this are simple. Who’s paying for this? Why does it matter? Here are my biggest Questions/Concerns: Where are the Ad dollars coming … Read entire article »
Filed under: Paid Search in General, Politics
Google Allows Illegal Wire Tapping Companies to Advertise in Adwords
With all of news coming out of London and Rupert Murdoch’s Phone Hacking Scandal with the British tabloid News of the World, as well as the mounting concern of Identity Theft these days, I wanted to see if there was anyone trying to promote Illegal Phone Tapping or Wire-Tapping. Well, it didn’t take too long to see some advertisers trying sell either Phone Tapping and Spy Equipment, but also tips on how to hack someones … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience
Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another agency because they think all agencies are the same and will “rob them” blind. It is this “up-hill battle” to persuade them to go with you which makes me both “pissed off” and “fortunate” that these agencies are still out there. … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
5 “Grassroots” Tips To Effective PPC Keyword Research
Keyword Research Software and Tools are getting better all of the time and yes they have value. However, sometimes the most effective keyword research DOES NOT require a single penny. In fact, it’s Free, available and most of the time “Right in front of you’re face” and you don’t even realize it. The only thing it requires is some past experience, CREATIVITY and “outside the box” thinking. Are you intrigued yet? Let me discuss…. #1 Content … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
How Facebook Ads Can Help Your Next Google Display Campaign Strategy
Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars. In this post, I will … Read entire article »
Filed under: Facebook Ads, Featured, Google Adwords, Online Strategy, Paid Search in General, PPC Analysis & Case Studies
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