5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience
Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another agency because they think all agencies are the same and will “rob them” blind. It is this “up-hill battle” to persuade them to go with you which makes me both “pissed off” and “fortunate” that these agencies are still out there. … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
5 “Grassroots” Tips To Effective PPC Keyword Research
Keyword Research Software and Tools are getting better all of the time and yes they have value. However, sometimes the most effective keyword research DOES NOT require a single penny. In fact, it’s Free, available and most of the time “Right in front of you’re face” and you don’t even realize it. The only thing it requires is some past experience, CREATIVITY and “outside the box” thinking. Are you intrigued yet? Let me discuss…. #1 Content … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
How Facebook Ads Can Help Your Next Google Display Campaign Strategy
Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars. In this post, I will … Read entire article »
Filed under: Facebook Ads, Featured, Google Adwords, Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Top 6 Misperceptions of PPC Marketing
The motivation for this post comes from years of hearing things about how to succeed with PPC Marketing. There are people who think a good PPC Marketer is all about passing the Adwords Professional Exams, and others who think that buying their way into Adwords and taking suggestions from Google is the way to go. I have to disagree completely with both of them. Understanding Paid Search best practices is one thing. But knowing and … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
PPC Marketing. It’s Not the Size that Matters. It’s How You Use It
Yes, we are talking about the size of PPC Marketing. Bigger is not always Better in this Industry and when we hear about advertisers bragging about having thousands of keywords, text ads, negatives, etc.. it does not sound impressive to me, it sounds like there might be a problem. Furthermore, when I hear something like this, I often believe this is more of a “Strategy Issue” then the typical “blocking and tackling” tactics. With that … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Big Changes Coming to Yahoo/Bing Trademark Policy
Mark your calendars on March 3rd, 2011 because there is a Trademark Policy change coming from Microsoft for the Bing/Yahoo platform. You don’t have the read all of the details, but in essence it screams “We need more market share and we can do this by allowing everyone to bid on each others Trademark search terms.” In retrospect, this is good for the Affiliate and Reseller Advertisers and not so much for the companies themselves. … Read entire article »
Filed under: Featured, MSN AdCenter, Paid Search in General, Yahoo Search
Strategies to Overcome Adwords Image Ad Disapprovals
One of the “not so sexy” elements of PPC management is the constant tug of war that goes one with Google’s Editorial process with regards to their Display Network Platform. Throughout any given day, we all find new ways to beat the system, or in some cases avoid the dreaded client call where you have the “I know, but it’s Google, not me” conversation. In this short blog post, I have provided some … Read entire article »
Filed under: Featured, Google Adwords, Paid Search in General, PPC Display Advertising
Is PPC Becoming the Cheap Beer of The Internet Marketing Industry?
As someone who treats PPC like an exquisite Micro-Brew that goes well with any fine meal, I am somewhat dumbfounded by the lack of strategy and overall mindset of what I am seeing in the Industry. I also cannot blame the clients as they are getting what they pay for. The problem, however, is that the client doesn’t have a clue as to what they are getting, other than they gave this agency $500 and … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
A Deeper Look at Trellian’s Direct Search Network
When Trellian, the parent company of Keyword Discovery, launched their new Direct Search Network, I was a little skeptic at first as I did not truly understand the scope of it. However, as I started to read more into it, I realized that it’s not getting the attention it truly deserves in the PPC Industry. The bottom line is that even though this platform is completely different from traditional PPC, it does provide another outlet … Read entire article »
Filed under: Paid Search in General
A PPC Geeks View of the LinkedIn DirectAds Network
If someone asked me “what’s your opinion of LinkedIn DirectAds” my elevator speech would be “It’s not for everyone. It’s a little expensive. But man, it has some amazing targeting abilities that Google doesn’t even have. So it’s worth testing depending on the business” As a PPC Marketer I typically would not even consider using the LinkedIn’s DirectAds Network as part of a viable PPC strategy because it’s just not the right marketplace. However, that … Read entire article »
Filed under: Paid Search in General
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