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The NRA Reloads on PPC Marketing To Protect 2nd Amendment

The NRA Reloads on PPC Marketing To Protect 2nd Amendment

In a Nutshell, The NRA (National Rifle Association) is leveraging PPC Marketing to help them increase membership and reinforce it’s base to protect the 2nd Amendment Rights. Regardless of politics and views on the subject of Gun Control, this is an effective Strategy for them to utilize PPC Marketing not only to gain Memberships, but to take advantage of Offers/Promotions and Reputation Management during this delicate time in our society. Below, you will see some … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General, Politics

Can PPC Marketing Determine the Winner of the 2012 Presidential Election?

Can PPC Marketing Determine the Winner of the 2012 Presidential Election?

Ever wonder if PPC Marketing could be a viable barometer on who’s going to win the election, at least from a Savvy-ness perspective? Well, that is tough to prove. However what is not hard to identify, are the Campaign(s) Strategy to maximize their Search Engine presence. In this post, I have some interesting data from my friends over at Spyfu – PPC Competitive Software that may not necessarily determine our next President, but perhaps less … Read entire article »

Filed under: Paid Search in General, Politics

Romney Campaign Shows Lack of Consistency in PPC Marketing

Romney Campaign Shows Lack of Consistency in PPC Marketing

Ahead of the first 2012 Presidential debates, for those of us that live and breathe in the PPC World, the campaign team for the Republican Candidate Mitt Romney is showing rather strange inconsistencies in their PPC Strategy. As we should know, messaging within the Text Ads are crucial as they represent the service or product offering. Text Ads are supposed to be used as a vehicle to persuade, convince, influence and entice searchers to … Read entire article »

Filed under: Politics

The Top 2012 Presidential Campaign Gaffes in PPC Marketing

The Top 2012 Presidential Campaign Gaffes in PPC Marketing

In this election cycle, the American People are bombarded by news organizations highlighting on Gaffes made by both candidates and their VPs. However, as the dynamic cycle from shifting from TV, Print, Social and Search, people are searching on what they are hearing in the media and then it turns to a PPC Battle. Moreover, those who are searching can find “Gaffes” of their own which could be either be strategical or just “under-optimized”. In … Read entire article »

Filed under: Online Strategy, Paid Search in General, Politics

American Beverage Association uses PPC Marketing to Shut Up NY Mayor Bloomberg

American Beverage Association uses PPC Marketing to Shut Up NY Mayor Bloomberg

Honestly, this is PPC Marketing at it’s finest. The American Beverage Association is brilliantly leveraging Pay-Per-Click Advertising to counter the recent proposal by New York Mayor Michael Bloomberg to eliminate “super-sized” sugary sodas. The one thing to point out however, the ABA is not bidding on terms such as “soda and obesity”, etc… they are only going after Bloomberg, which is a little “short-sited” in my opinion.   See Google Search Results Screenshot:   In fact, the website entitled … Read entire article »

Filed under: Online Strategy, Paid Search in General, Politics

Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt

Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt

Regardless if you are Democrat or Republican, it’s a very interesting Presidential Election Season and candidates are either taking advantage of PPC Marketing, using it but not ineffectively or simply just missing out on connecting with potential voters. PPC Marketing can be a powerful tool that provides the following benefits. Influence opinions and swing voters Gives an edge on “time-sensitive” issues Assists in “damage control” regarding Reputation Management Increases online donations and volunteerism Assists in re-enforcing Social Conversions on other … Read entire article »

Filed under: Paid Search in General, Politics

Reasons Why Google Needs to Stay Away From Politics

Reasons Why Google Needs to Stay Away From Politics

When Politicians start talking about Google as “corporate evil” all it does is stir up their political base, especially those who do not understand how Google’s algorithm works. Regardless of Political Party affiliation, it’s NEVER a good thing to have a former Senator and Presidential Candidate come out and say they are being mistreated by Google because of their political views. Well, it’s apparent that Google is now in “Reputation Management” Mode and trying to … Read entire article »

Filed under: Google Adwords, Paid Search in General, Politics

Congressman Uses PPC Marketing to Influence Rupert Murdoch’s Investigation

Congressman Uses PPC Marketing to Influence Rupert Murdoch’s Investigation

I was a little surprised to see a Democratic Congressman shelling out Advertising dollars to get visitors to sign a petition to try and bring down Rupert Murdoch.The interesting thing to note, is that there is no “Reputation Management” efforts on behalf of Murdoch to try stir the “Spin Zone”. The concerns i have for this are simple. Who’s paying for this? Why does it matter? Here are my biggest Questions/Concerns: Where are the Ad dollars coming … Read entire article »

Filed under: Paid Search in General, Politics

PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits

PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits

It’s not that surprising to me that PPC Advertisers have been capitalizing on the most devastating natural tragedy in our Countries history. But, in retrospect, we have seen companies and organizations (especially BP) leveraging PPC for Reputation Management, Political Agendas and now trying to find new temp job recruits. The bottom-line here is that PPC continues to be an effective and trusted vehicle to reach the general public. However, you must ask yourself, “How effective can … Read entire article »

Filed under: Paid Search in General, Politics, Yahoo Search

Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Wow, I was not expecting this from Yahoo and Bing. Frankly speaking here, when I noticed that Sarah Palin was showing up in Yahoo’s “Trending Now” section, I wanted to see why. Then, all of a sudden I saw a Yahoo Sponsored Listing for Sarah Palin coming from MSN/Bing and I said to myself “What the #$%#  is this? Are you telling me that a major Search Engine on the verge of launching one of … Read entire article »

Filed under: MSN AdCenter, Politics, Yahoo Search