Regardless if you are Democrat or Republican, it’s a very interesting Presidential Election Season and candidates are either taking advantage of PPC Marketing, using it but not ineffectively or simply just missing out on connecting with potential voters. PPC Marketing can be a powerful tool that provides the following benefits. Influence opinions and swing voters Gives an edge on “time-sensitive” issues Assists in “damage control” regarding Reputation Management Increases online donations and volunteerism Assists in re-enforcing Social Conversions on other … Read entire article »

I was a little surprised to see a Democratic Congressman shelling out Advertising dollars to get visitors to sign a petition to try and bring down Rupert Murdoch.The interesting thing to note, is that there is no “Reputation Management” efforts on behalf of Murdoch to try stir the “Spin Zone”. The concerns i have for this are simple. Who’s paying for this? Why does it matter? Here are my biggest Questions/Concerns: Where are the Ad dollars coming … Read entire article »