Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?
Before I dive into the details, have you ever noticed that in the Toy aisles of Dept. Stores, Matchbox and Hotwheels are always on either end of the aisle. Have you also noticed that they both often have the same retail price, yet Hotwheels has a bigger selection? (I have a 4 yr. old, I swear!!!!). Well, what we see “offline” can be imitated online and in this case, Hotwheels is the dominant winner in … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Understanding Variation in PPC Data | Principles of Variable Data Analysis
“LOOK EVERYWHERE and you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data. That sentence could not be more valid when considering management and optimization activities of paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Walter Shewart, W. Edwards Deming, Joseph Juran or Donald Wheeler but in my opinion he is equally … Read entire article »
Filed under: Google Adwords, Paid Search in General, PPC Analysis & Case Studies
How Facebook Ads Can Help Your Next Google Display Campaign Strategy
Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars. In this post, I will … Read entire article »
Filed under: Facebook Ads, Featured, Google Adwords, Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Google Display Advertising Making Bigger Impact on PPC Budgets
It was only a matter of time before Google’s Content/Display network would get a bigger piece of the Search Marketing Pie. For us, PPC Geeks who live in the weeds with this stuff everyday, we truly did not need a conference call from a leading Wall Street Analyst to tell us that there would be an increase in Revenues for the Display Network. We already sort of knew this based on the improvements Google has … Read entire article »
Filed under: PPC Analysis & Case Studies, PPC Display Advertising
Top 10 PPC Questions You Must Ask A Potential Prospect
In a previous post on Semgeek.com entitled “Why The Client Discovery Phase Is Most Important for PPC Marketers” I talked about the importance of the discovery phase and how the agency needs to understand of everything there is to know about the client in order for the client-agency relationship to get off on the right foot. Moreover, in this post, I have put together some of my own Top 10 list of “must ask” questions … Read entire article »
Filed under: Paid Search in General, PPC Analysis & Case Studies
Inglourious Basterds Proving To Be Savvy PPC Marketers
Since Super Bowl XLIV is closely approaching, and there is alot of hype surrounding the upcoming TV Commercials, I figured I’d do a quick Google Search to see what types of advertisers are entering into the PPC game in lieu of the Big Game. Well, to my surprise, I noticed a very clever approach by Quentin Tarantino’s latest movie Inglorious Basterds where they are bidding on the search term “Super Bowl” and trying to reach this specific audience with the message that tries to persuade the searcher that if their favorite NFL team is not in the Super Bowl to watch their movie instead. You may be saying “what’s the big deal? why is this worth a blog post?” Well, it’s significant because of how it is used, what it’s saying … Read entire article »
Filed under: Funny Stuff, Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Why We Need PPC Marketing To Compliment The “Offline” World
The way human beings interact and react to what interests them the most in this world has become a transparent media blitz that has evolved and involved both Radio, TV, Internet, Mobile and Word of Mouth. With regard to the purpose of this blog article, the way people search for things on the Internet has been altered over the years and when our past connection with the media at one time which was separated … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Why We Should Stop Measuring Our Fees By A Client’s PPC Ad Budget
Regardless of you're personal and professional opinion on whether to charge a client "more" or "less" based a the client's Ad Budget, we must ask the question: Just because one client spends $1,000 more than another, does that mean I am doing less work and I have to compensate myself for that? Am I really gonna spend more time managing a $5000 per month Ad budget than say a $500 budget, especially since my … Read entire article »
Filed under: Paid Search in General, PPC Analysis & Case Studies
How To Lose A PPC Customer in Ten Days or Less
First off, the purpose of this blog post is not spin off another chick-flick movie starting Kate Hudson and Matthew McConaughey as they travel the world to deal with the complexities of Google's Quality Score, Conversion Funnels and ultimately driving successful ROI's for their respected clients. What I am talking about however are the "real-life" issues where a client can often get side-tracked, become uninformed and eventually lose confidence and trust of the relationship. … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
4 Ways To Persuade Your Clients To Spend More PPC Dollars
As the advertising dollars continue to decline, I am sure anyone reading this blog post is, has or knows someone who has cut back on their PPC Budget or turned it off completely. Now, with that said, depending on the client or how the PPC campaigned was managed prior to the budget cuts, I want to highlight on some ideas that could persuade the client/company to spend some Ad dollars again and maybe, just maybe, look at PPC in a new light, instead of the AVG cost per conversion model. Let’s discuss…… I. Monetize Everything:The reason why I listed this tactic first is because I believe it is the most underrated one of all. Many success events that come from PPC tend to go unnoticed especially since Paid Search was most … Read entire article »
Filed under: Online Strategy, PPC Analysis & Case Studies
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