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Timing is Everything in PPC and Social Media Marketing

Timing is Everything in PPC and Social Media Marketing

There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Why Startups Need Search Marketing Experts

Why Startups Need Search Marketing Experts

Many Startups during their infancy stage have very limited resources as well as advertising budgets to help them get off the ground running. So, there is this delicate dilemma that Startups face where they need “Big Agency” services but can only afford small “Boutique” prices. In this post, I will discuss experiences as a Startup Agency myself and how I helped various Startup clients get off the ground and succeed even further once they reached … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Dominos Pizza Gets Bigger Slice of PPC Dominance

Dominos Pizza Gets Bigger Slice of PPC Dominance

Ever wonder which National Pizza Chain is winning the pizza war of online coverage in Search Marketing? Well, my friends, the wait is over and with the help from Spyfu.com, we can see more than budget trends. I chose to compare Papa Johns, Dominos and Pizza Hut and wanted to see how they all stacked up against each other with regard to Keywords, Organic Visibility and overall Monthly Budgets. In this post, you will some … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Fantasy Football Sites Leverage PPC Marketing to Win Over Members

Fantasy Football Sites Leverage PPC Marketing to Win Over Members

As a fan of playing Fantasy Football,  which allows me to stare at my computer on Sunday afternoons hoping for one of my players to score a touchdown, I thought it would be cool idea to analyze how these Fantasy Sports sites are performing in PPC Marketing. Performance meaning “keywords, text ads, budgets, etc…) From my quick research, with the help of Spyfu.com, I discovered some interesting finds as well as some pretty lackluster efforts … Read entire article »

Filed under: Featured, Paid Search in General, PPC Analysis & Case Studies

Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison

Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison

Have you ever wanted to see what your client’s PPC Competitors are doing? How about an inside look at their budgets, Search Terms and even Text Ads and frequency of changes within the Text Ads? Well, you can do all of this and more with SpyFu PPC Competitive Research, and here’s just a little taste of what advertisers can see in SpyFu, including the differences, similarities and potential opportunities for future strategies. Question: Have you ever … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?

Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?

Before I dive into the details, have you ever noticed that in the Toy aisles of Dept. Stores, Matchbox and Hotwheels are always on either end of the aisle. Have you also noticed that they both often have the same retail price, yet Hotwheels has a bigger selection? (I have a 4 yr. old, I swear!!!!). Well, what we see “offline” can be imitated online and in this case, Hotwheels is the dominant winner in … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Understanding Variation in PPC Data | Principles of Variable Data Analysis

Understanding Variation in PPC Data | Principles of Variable Data Analysis

“LOOK EVERYWHERE and you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data. That sentence could not be more valid when considering management and optimization activities of paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Walter Shewart, W. Edwards Deming, Joseph Juran or Donald Wheeler but in my opinion he is equally … Read entire article »

Filed under: Google Adwords, Paid Search in General, PPC Analysis & Case Studies

How Facebook Ads Can Help Your Next Google Display Campaign Strategy

How Facebook Ads Can Help Your Next Google Display Campaign Strategy

Yeah, it sounds strange, but you can actually learn a lot from Facebook Ads and take those learnings and apply them to your Google Display Campaign. Not to mention that running a Facebook Ads campaign is like throwing yourself into a Nascar Race Track, meaning that you can run a test and within a hour or two, and know which ads perform better before you continue spending the ad dollars. In this post, I will … Read entire article »

Filed under: Facebook Ads, Featured, Google Adwords, Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Google Display Advertising Making Bigger Impact on PPC Budgets

Google Display Advertising Making Bigger Impact on PPC Budgets

It was only a matter of time before Google’s Content/Display network would get a bigger piece of the Search Marketing Pie. For us, PPC Geeks who live in the weeds with this stuff everyday, we truly did not need a conference call from a leading Wall Street Analyst to tell us that there would be an increase in Revenues for the Display Network. We already sort of knew this based on the improvements Google has … Read entire article »

Filed under: PPC Analysis & Case Studies, PPC Display Advertising

Top 10 PPC Questions You Must Ask A Potential Prospect

Top 10 PPC Questions You Must Ask A Potential Prospect

In a previous post on Semgeek.com entitled “Why The Client Discovery Phase Is Most Important for PPC Marketers” I talked about the importance of the discovery phase and how the agency needs to understand of everything there is to know about the client in order for the client-agency relationship to get off on the right foot. Moreover, in this post, I have put together some of my own Top 10 list of “must ask” questions … Read entire article »

Filed under: Paid Search in General, PPC Analysis & Case Studies