As the advertising dollars continue to decline, I am sure anyone reading this blog post is, has or knows someone who has cut back on their PPC Budget or turned it off completely. Now, with that said, depending on the client or how the PPC campaigned was managed prior to the budget cuts, I want to highlight on some ideas that could persuade the client/company to spend some Ad dollars again and maybe, just maybe, look at PPC in a new light, instead of the AVG cost per conversion model. Let’s discuss…… I. Monetize Everything:The reason why I listed this tactic first is because I believe it is the most underrated one of all. Many success events that come from PPC tend to go unnoticed especially since Paid Search was most … Read entire article »